The Radial Blog
Google My Business: What Your Wellness Business Missed in 2019
We've said for several years that capitalizing on every Google My Business feature available is the single most important online marketing priority for most local...
Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses
Time for a quick crisis communications refresher for health, fitness and wellness businesses. The inspiration for this month's story: Dexcom, who makes 24/7 continuous glucose...
How To Optimize Health, Fitness & Wellness Content for Local Search
Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach—or broad reach? Unfortunately, the answer is...
How To Track Multi-Channel Club Marketing ROI
Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that...
10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement
The best part? None of these involve coding and very few of them take longer than an hour -- some less than 5 minutes! 1....
Eight Reasons Fitness & Health Websites Don’t Work
Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing...
Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet
What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness...
