The Business of Wellness

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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Marketing Wellness With Free Seminars – Do's And Don'ts

Public seminars are a go-to marketing technique for most wellness businesses - yet the results often disappoint. However, marketing wellness or fitness services by giving ...
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Customer Experience

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Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...
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Management & Leadership

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Stop/Start/Continue: Wellness Marketing Priorities for 2019

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don't pay someone ...
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Sales & Marketing Hub

Featured

How To Control Fitness, Yoga, Wellness Freeloaders

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Q&A: How Can We Broaden The Business Focus Of Our Health Club To Wellness

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Digital Health Club 2.0: Deepening Your Club’s Local Reach

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WebSavvy Mailbag: Reader Q&A

Email Marketing • Local Search/SEO • Q&A • Social Media Marketing • Website Marketing

Your Shoestring Guide to Online Health Club Marketing

ClubIndustry WebSavvy • Email Marketing • Local Search/SEO • Social Media Marketing • Website Marketing

Five Marketing Emails Your Members Will Welcome

Email Marketing

Customer Experience

Featured

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Turbocharge Your Fitness, Nutrition and Wellness Reviews and Testimonials

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Changing The Rules Of The Game

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What Is Your Wellness Business Really Telling Your Customers?

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Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

Competition & Pricing • Customer Reviews & Feedback • Loyalty, Retention & Winback • Planning & Strategy

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Planning & Strategy • Try This

Online Reviews – A Must-Have For Health Clubs, Yoga Studios, Wellness Centers

Customer Reviews & Feedback

Management & Leadership Hub

Featured

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Five Ninja Warrior Lessons for Your Wellness Business

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What I’ve Learned From Fitness and Wellness Clients

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Right Words, Right Time: Controlling the Conversation For Health & Wellness Business Leaders

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Five Simple Ideas To Juice Up Your Workday

People Management

Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses

Planning & Strategy

The Ten-Question Business Plan for Fitness, Wellness and Healthy Lifestyle Businesses

Planning & Strategy • Self-Assessments & Checklists