The Business of Wellness

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks

Ping-Pong! Integrated Marketing For Health & Wellness Businesses

Successful marketing is additive. It's numerous small contacts with potential clients and members that add up over time. As those contacts accumulate, they cement an ...

Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

Winter is here: colder temps, holidays, shorter days. Time to make your healthy lifestyle business a welcoming oasis amidst challenging weather and the chaotic holiday ...

Invisible Disabilities: Is Your Fitness Business Discriminating?

Is your fitness or wellness business accidentally discriminating against the very folks you're trying to help? Many customers have invisible diseases or disabilities. They need ...