The Radial Blog

Combining SEO & PPC Marketing

Combined SEO/PPC Marketing: A Win for Wellness Businesses

Should you rely on SEO -- or Google Ads PPC -- to grow your wellness business? Actually, "both" is a usually a better answer than "either/or."...
marketing trends

2019 Digital Marketing Trends for Health & Wellness Businesses

Here's our digital marketing to-do (and don't) list for health clubs, fitness businesses, medical practices, wellness centers, healthy lifestyle programs and employee wellness providers. Google...
wordpress logos

WordPress, Facebook & Google Updates Affecting Health & Wellness Businesses

We're tackling these WordPress, Google and Facebook developments for our clients right now. Your marketing and web development folks should be, too. 1. MAJOR WordPress...
wordclipart-web-devices.jpg

Top Ten Wellness Website Best Practices: What Works, What Doesn’t

Clients who want an independent check on their website designers and developers often ask us to conduct an objective review of their website. Based on...
health-clubs-google-tag-manager-facebook-events-manager

Two Online Conversion Tools That Health Clubs Underutilize

Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you're planning to advertise, how can you tell which prospects...
health-fitness-wellness-sales-funnel-1806184

Understanding The Health & Wellness Sales Funnel

Search engine and pay-per-click optimization for health and wellness begins with understanding your sales funnel and your prospect's search intent. Here's how we think about...
seo-ppc-growth-optimization-health-wellness

Is Your SEO, PPC & Facebook Advertising Falling Behind?

Google and Facebook constantly change the SEO and PPC rules. That's why health clubs, fitness boutiques, yoga studios, employee wellness providers, wellness centers and medical...
quadfolder-healthtips

Why Google’s Bar Is Higher For Health & Wellness Businesses

Familiar with "Your Money or Your Life"? YMYL is Google's nickname for health and wellness websites. How about EAT? "Expertise, Authority, & Trust." That's what...
pixabay-doctor-40891_1280.png

Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

Every fitness, wellness or health business that works with overweight and/or obese clientele should add this obesity and health discussion guide to their must-read list....