The Business of Wellness

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The Top 6 Features in GMB for Health & Wellness Businesses in Times of COVID-19

Google has been busy adding and expanding features in Google My Business to address the COVID-19 pandemic. And consumers are going online to check information...
covid-19-action-plan-health-wellness-businesses

The COVID-19 Action Plan for Health & Wellness Businesses

Brick-and-mortar health clubs, yoga studios, wellness centers and medical offices suddenly find themselves facing existential challenges. Your customers, clients and members have suddenly vanished, thanks...
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Five Winning Wellness Webinar Strategies

Webinars can enhance your image, help close sales, retain customers and build your network. They're truly a vitamin for your wellness business! Choose the right...
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Explainer: ADA Website Accessibility For Health, Wellness, Fitness & Medical Businesses

You already know that the Americans with Disabilities Act (ADA) requires health clubs, yoga studios, medical practices and others to accommodate people with ADA-qualified disabilities....
Google Local 3-Pack 2019

Google My Business: What Your Wellness Business Missed in 2019

We've said for several years that capitalizing on every Google My Business feature available is the single most important online marketing priority for most local...
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Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses

Time for a quick crisis communications refresher for health, fitness and wellness businesses. The inspiration for this month's story: Dexcom, who makes 24/7 continuous glucose...
How To Optimize Health,  Fitness & Wellness Content for Local Search

How To Optimize Health, Fitness & Wellness Content for Local Search

Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach⁠—or broad reach?  Unfortunately, the answer is...
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How To Track Multi-Channel Club Marketing ROI

Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that...
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10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement

The best part? None of these involve coding and very few of them take longer than an hour -- some less than 5 minutes! 1....