The Business of Wellness
The Top 6 Features in GMB for Health & Wellness Businesses in Times of COVID-19
Google has been busy adding and expanding features in Google My Business to address the COVID-19 pandemic. And consumers are going online to check information...
The COVID-19 Action Plan for Health & Wellness Businesses
Brick-and-mortar health clubs, yoga studios, wellness centers and medical offices suddenly find themselves facing existential challenges. Your customers, clients and members have suddenly vanished, thanks...
Five Winning Wellness Webinar Strategies
Webinars can enhance your image, help close sales, retain customers and build your network. They're truly a vitamin for your wellness business! Choose the right...
Explainer: ADA Website Accessibility For Health, Wellness, Fitness & Medical Businesses
You already know that the Americans with Disabilities Act (ADA) requires health clubs, yoga studios, medical practices and others to accommodate people with ADA-qualified disabilities....
Google My Business: What Your Wellness Business Missed in 2019
We've said for several years that capitalizing on every Google My Business feature available is the single most important online marketing priority for most local...
Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses
Time for a quick crisis communications refresher for health, fitness and wellness businesses. The inspiration for this month's story: Dexcom, who makes 24/7 continuous glucose...
How To Optimize Health, Fitness & Wellness Content for Local Search
Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach—or broad reach? Unfortunately, the answer is...
