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The Radial Blog

crisis pr for health clubs and wellness businesses

Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses

Time for a quick crisis communications refresher for health, fitness and wellness businesses. The inspiration for this month's story: Dexcom, who makes 24/7 continuous glucose...
How To Optimize Health,  Fitness & Wellness Content for Local Search

How To Optimize Health, Fitness & Wellness Content for Local Search

Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach⁠—or broad reach?  Unfortunately, the answer is...
channel ROI

How To Track Multi-Channel Club Marketing ROI

Was it the Google Ad that turned them from a prospect into your next health club member? Maybe it was that special-offer email. Or that...

10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement

The best part? None of these involve coding and very few of them take longer than an hour -- some less than 5 minutes! 1....

Eight Reasons Fitness & Health Websites Don’t Work

Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing...
weight loss SEO

Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet

What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness...

Lessons I Learned From My Bosses

Being a good boss or manager in a fitness business, or a medical practice, or a health club or any other wellness business often means...

How Much Expertise Should We Share Without Charging For It?

Convincing potential customers that you can help them nearly always requires sharing your expertise at no charge before they buy. This kind of expertise-sharing usually...

Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses

It's not enough to love your wellness business. Not enough to be a fan. (more…)