The Business of Wellness

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Ping-Pong! Integrated Marketing For Health & Wellness Businesses

Successful marketing is additive. It's numerous small contacts with potential clients and members that add up over time. As those contacts accumulate, they cement an ...
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Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

Winter is here: colder temps, holidays, shorter days. Time to make your healthy lifestyle business a welcoming oasis amidst challenging weather and the chaotic holiday ...
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Invisible Disabilities: Is Your Fitness Business Discriminating?

Is your fitness or wellness business accidentally discriminating against the very folks you're trying to help? Many customers have invisible diseases or disabilities. They need ...