The Business of Wellness

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


Marketing Wellness With Free Seminars – Do's And Don'ts

Public seminars are a go-to marketing technique for most wellness businesses - yet the results often disappoint. However, marketing wellness or fitness services by giving ...

Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...
priority checklist

Stop/Start/Continue: Wellness Marketing Priorities for 2019

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don't pay someone ...

Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Online Reviews – A Must-Have For Health Clubs, Yoga Studios, Wellness Centers