The Radial Blog

Facebook ads

How to Choose the Best Facebook Ad Format for Your Health & Wellness Business

Facebook ads fall into 3 main types of formats. The one you choose will depend on your budget, the offer or service you want to...
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Stop/Start/Continue: Wellness Marketing Priorities for 2019

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don't pay someone...
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The Online Marketing Self-Assessment for Fitness and Wellness Businesses

Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. It’s easy to overlook accomplishments...
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SEO + PPC: The Yin & Yang of Wellness Marketing

Should you rely on SEO -- or Google Ads PPC -- to grow your wellness business? Actually, "both" is a usually a better answer than "either/or."...
marketing trends

2019 Digital Marketing Trends for Health & Wellness Businesses

Here's our digital marketing to-do (and don't) list for health clubs, fitness businesses, medical practices, wellness centers, healthy lifestyle programs and employee wellness providers. Google...
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WordPress, Facebook & Google Updates Affecting Health & Wellness Businesses

We're tackling these WordPress, Google and Facebook developments for our clients right now. Your marketing and web development folks should be, too. 1. MAJOR WordPress...
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Top Ten Wellness Website Best Practices: What Works, What Doesn’t

Clients who want an independent check on their website designers and developers often ask us to conduct an objective review of their website. Based on...
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Two Online Conversion Tools That Health Clubs Underutilize

Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you're planning to advertise, how can you tell which prospects...
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Understanding The Health & Wellness Sales Funnel

Search engine and pay-per-click optimization for health and wellness begins with understanding your sales funnel and your prospect's search intent. Here's how we think about...