The Business of Wellness


Is Your Wellness Business Prepared for a Cybersecurity Breach?

Is your health club ready for a cybersecurity breach? Cybersecurity's "three R's" are the foundation for every plan that addresses potentially disastrous outside threats. (more…)
business plan final

Build A Wellness Business Plan That Lets You Sleep At Night

Even experienced wellness managers make these ten common mistakes in creating and developing their business plan. Watch out for "to versus through", invisible businesses, plus...
radial NL 3.13.19

How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses

Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local...

The 2019 Small Business Guide to Health, Fitness & Wellness Marketing

Marketing continues to change for the health and wellness industry as new ways to engage with members and potential members emerge and existing methods change....
voice search & microphone symbol

“Alexa, Tell My Health, Fitness, & Wellness Business How To Get Ready for Voice Search”

Voice search has been increasing in general for awhile. What started as basic voice search on phones, now includes searches via Amazon Echo, Google Home...
mobile, voice, IOT web content

Mobile, Voice, IOT: The New Health & Wellness Website Content Rules

People searching online for gyms, doctors, weight loss programs and wellness centers are raising the bar for your marketing content strategy. A million years ago,...
digital marketing agency help 2

Pt. 2: When Is A Digital Marketing Agency The Right Answer?

In Part 1, we looked at big-picture financial and business reasons that wellness businesses should consider an outside marketing agency. This week, we look at...
digital marketing agency help

Pt. 1: When Is A Digital Marketing Agency The Right Answer?

Five reasons that health and wellness businesses might consider an outside agency. And in Part 2, five indicators that finding the right marketing agency probably...
sales funnel

How to Get More Health, Fitness & Wellness Clients: Fix Your Sales Funnel

Every single business leader we've ever talked to wants more clients, patients or members for their wellness center, their corporate wellness practice, their medical practice...