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The Radial Blog

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Top Ten Wellness Website Best Practices: What Works, What Doesn’t

Clients who want an independent check on their website designers and developers often ask us to conduct an objective review of their website. Based on...
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Two Online Conversion Tools That Health Clubs Underutilize

Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you're planning to advertise, how can you tell which prospects...
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Understanding The Health & Wellness Sales Funnel

Search engine and pay-per-click optimization for health and wellness begins with understanding your sales funnel and your prospect's search intent. Here's how we think about...
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Is Your SEO, PPC & Facebook Advertising Falling Behind?

Google and Facebook constantly change the SEO and PPC rules. That's why health clubs, fitness boutiques, yoga studios, employee wellness providers, wellness centers and medical...
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Why Google’s Bar Is Higher For Health & Wellness Businesses

Familiar with "Your Money or Your Life"? YMYL is Google's nickname for health and wellness websites. How about EAT? "Expertise, Authority, & Trust." That's what...
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Don’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care

Every fitness, wellness or health business that works with overweight and/or obese clientele should add this obesity and health discussion guide to their must-read list....
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SEO for Health Clubs: More Than Just Keywords

Did you think search engine optimization of your health club's website was primarily a matter of picking the right keywords?  Turns out, keywords are just...
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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

If you've ever been a REALLY loyal patron at a restaurant, you know that most have "secret menus", not-on-the-menu items that only the regulars know...
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27 Ways Wellness Businesses Demotivate & Undermine Their Employees

That pain in your big toe? You're shooting yourself in the foot. Day 1, your wellness hires are excited and enthusiastic. Six months later, resentful...