The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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Six Online Sales Tools For Every Wellness Business

Do you have these six sales tools on your health club or wellness business website? These online sales tools address possible buying objections and help guide ...
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Customer Experience

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Bad Online Customer Reviews: 12 Do's & Don'ts For Health Clubs, Yoga Studios & Wellness Centers

Uh-oh. Your health club's got a nasty online review from an unhappy member. Should you ignore it? Call your lawyer? Or respond? Could it have been ...
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Management & Leadership

The Best Interview Questions For Health & Wellness Hiring Managers

Our fifteen favorite interview questions for pretty much every job in your health and wellness business. 1) What processes did you improve in your last ...
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Sales & Marketing Hub

Featured

Content Marketing: The 411 For Wellness Businesses

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Corporate Wellness Contract Tips for Wellness Providers

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Seven Signs Your Club’s Website Needs Help

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Wellness Marketing Tips: Avoiding The 600-Pound Gorilla

Content Marketing • Planning & Strategy

How Blogs/Social Media Convert Wellness Prospects Into Customers

ClubIndustry WebSavvy • Content Marketing • Social Media Marketing

Online Marketing: How Smart Wellness Businesses Do It

ClubIndustry WebSavvy • Email Marketing • Social Media Marketing • Website Marketing

Customer Experience

Featured

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What Clients Wish Your Wellness Business Would Do Differently

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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

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Losing customers

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

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Money's Tight — How Can Fitness and Wellness Businesses Hang On To Members and Clients?

Loyalty, Retention & Winback

Nine Customer Survey Best Practices For Wellness Businesses

Customer Reviews & Feedback

Training Loyal Members to Be Ambassadors for Your Fitness Brand

Customer Reviews & Feedback • Loyalty, Retention & Winback

Management & Leadership Hub

Featured

Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses

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Should You Fire A Problem Employee? The Health Club and Corporate Wellness Guide

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Mid-Year Checkup: Is Your Wellness Business Plan On Track?

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5 Reasons Why Failure Should Be Part of Your Club’s Online Business Strategy

Program Innovation

Build A Wellness Business Plan That Lets You Sleep At Night

Planning & Strategy

Business Success Checklist For Healthcare Professionals

Planning & Strategy • Self-Assessments & Checklists