The Business of Wellness

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More On The Mortgage Mess…

Just a heads-up: Merrill Lynch is now forecasting the first consumer recession in 17 years - that's right, since 1990. Another analyst gives 50/50 odds...
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The Mortgage Meltdown – Should You Worry?

What does the mortgage meltdown that's emerged over the last few weeks mean for health and wellness businesses? (more…)
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And Now, For Something Completely Different…

Here in Dallas, a creative guy named Ed Pariso has put together a combination hot rod and bodybuilding and fitness show -- and it's not...
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Appearance Anxiety & Fitness Classes

Per a recent study published in Psychology of Sport & Exercise: Even women who prioritize improving their appearance prefer exercise classes where the instructor emphasizes...
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Nautilus Apparel & The Problem With Wellness Marketing

Marketing copy only an engineer could love, a website that makes it hard to buy, plus images of only the super-fit. Bad, bad, bad marketers!...
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Advertising: Don't Try This At Home (Or In Your Business)

I've seen two really funny -- but instructive -- examples of bad advertising for fitness centers recently. Both of these advertising idiocies were committed by large national...
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Dog Groomers, Personal Trainers & Licensing

A Dallas couple recently filed a lawsuit against Petco after their dog died following use of a cage dryer. (more…)
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When Marketing Runs Amok…

I've recently seen three examples recently of marketing that were probably very well-intentioned and yet completely defeated the purpose. Food for thought as you think...
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Why New Buying Decisions Are Bad

I currently have a bank account with a large national bank chain. I've been a customer for about ten years with a spotless banking record....