The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Keepin’ It Fresh: 18 Customer Communication Strategies

How recently have you updated the articles on your website? The case studies in your waiting room?  The healthy living tips on your counter? We'd ...

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

The changing seasons are full of opportunities for health and wellness businesses to provide unexpected moments of delight for customers who feel picked on by ...

Tests, Interviews, Demos: Getting Wellness Hiring Right

Staff turnover is expensive. In a 50-person organization with 30% turnover and an average salary of $25,000, the annual cost of staff turnover is at ...

Altruism Marketing: When Giving Away Your Wellness Services Makes Sense

Content Marketing: The Health and Wellness Checklist For Health Clubs, Yoga Studios and Wellness Centers

Direct Mail Strategies For Health & Wellness Businesses Part 1: Campaign Goals, Timeline & List Selection

Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses

The Wellness Business Playbook, Part 2: Management Lessons From Pro Sports

The COVID-19 Action Plan for Health & Wellness Businesses

Try This: Sorting Contenders vs Pretenders When Your Wellness Business Is Hiring