The Radial Blog

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Did Your Wellness Business Just Irritate, Confuse, Exhaust or Stress Out a Customer?

This week's newsletter looks at sales processes that make it even harder for customers to buy from your wellness business. You know the kind of...
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Exercise Excuses? Another Perspective…

Provoking new ad from Nike features UW-Whitewater basketball player Matt Scott. Watch it and then read some of the comments we received from newsletter subscribers:...
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Forget The Obesity Statistics…

I don't need to see the statistics. I grew up in Mississippi - where a third of the population is now obese. (more…)
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Licensed Characters Promote Kids' Fruit & Veggies

I've always thought that we'd know the tide had turned in favor of common sense and good health when cartoon characters promoted fruits and veggies...
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More On The Mortgage Mess…

Just a heads-up: Merrill Lynch is now forecasting the first consumer recession in 17 years - that's right, since 1990. Another analyst gives 50/50 odds...
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The Mortgage Meltdown – Should You Worry?

What does the mortgage meltdown that's emerged over the last few weeks mean for health and wellness businesses? (more…)
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And Now, For Something Completely Different…

Here in Dallas, a creative guy named Ed Pariso has put together a combination hot rod and bodybuilding and fitness show -- and it's not...
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Appearance Anxiety & Fitness Classes

Per a recent study published in Psychology of Sport & Exercise: Even women who prioritize improving their appearance prefer exercise classes where the instructor emphasizes...
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Nautilus Apparel & The Problem With Wellness Marketing

Marketing copy only an engineer could love, a website that makes it hard to buy, plus images of only the super-fit. Bad, bad, bad marketers!...