The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Part 2: Facebook Pay-Per-Click Advertising Traps for Health & Wellness Businesses

In part 2 of our series on PPC advertising traps for health clubs, we focus on the unique traps that our industry faces when advertising ...

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

The changing seasons are full of opportunities for health and wellness businesses to provide unexpected moments of delight for customers who feel picked on by ...

Employee Records: Five Keys For Wellness Businesses

For most wellness business owners, employee recordkeeping is far down the list of priorities.  Here's why it's more important than you think, and how to ...

But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

How Your Wellness or Fitness Business Can Deliver Ritz-Carlton Service on a Ritz Cracker Budget

Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club