Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach⁠—or broad reach?  Unfortunately, the answer is probably “broad reach.” Here’s a quick check. Look at your Google Analytics and drill down into the geographical split. How much of your traffic is in your own trade area?…

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mobile, voice, IOT web content

People searching online for gyms, doctors, weight loss programs and wellness centers are raising the bar for your marketing content strategy. A million years ago, content was easy. Your website was the only game in town. Stuff the right keywords in your meta tags, sprinkle them liberally on every page, and you were good. But,…

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