Healthy Checkout Makes Healthy Choices Easier

Here’s a creative way to nudge habits towards a healthier lifestyle – a few select Walmarts in West Virginia worked with the local health department to swap the usual junk food display at the register for healthier fare.

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Making Their Case: The Cure is in the Kitchen

If you or your clients are vegans, vegan wannabes, vegetarian, or just want to learn more about plant-based eating, this is definitely for you. Or if you have clients that deal with obesity, heart disease, diabetes or arthritis (to name a few), then you might want to have a look. The claim is simple: battle back…

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Weight Loss Advertising and Endorsements: FTC Limits and Restrictions

In the US, weight loss businesses are subject to Federal Trade Commission voluntary guidelines for weight loss providers and guidelines on the use of product endorsements. And just added (March 2013) – official social media guidelines (start with Example 14 in the Appendix) and this easier-to-follow although slightly snarky example for marketing weight loss programs on Twitter.

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