Health Fair, Webinar & Event Marketing
Informal Athletic Events: Really Great Idea or Big Headache?
One step above a flash mob, several steps below the Boston Marathon. Informal events don’t require event permits, road closures, advance approval, or cost thousands of dollars. Instead, they rely on Facebook, Twitter, mobile apps and email marketing to elevate “just us friends” events like you and a few buddies would organize over the weekend…
Read MoreNon-Profit Marketing: Why Non-Profit Organizations Struggle
Big chronic disease non-profits — folks like the American Diabetes Association and others — are up against competition they don’t even recognize: empowered patients and supporters. The evolution of patient engagement and social platforms exposes fundamental flaws in their understanding of their cause, their stakeholders, and how to engage them.
Read MoreMarketing Wellness With Free Seminars – Do's And Don'ts
Seminar marketing tips for wellness businesses – do’s and don’ts for growing your lead list.
Read MoreEpic Wellness Marketing Insights from Team Diabadass at the Capital to Coast Relay
This October I captained Team Diabadass, the first-ever all-diabetic team in the 223-mile Capital to Coast Relay, the longest single-state relay in the United States. My observations as a guy who does wellness marketing for a living:
Read More7 Offline Local Marketing Tips for Fitness, Nutrition and Wellness Businesses
The web’s great and all that – but local wellness marketing’s about more than the Internet!
Read MoreTry This: Virtual Destinations for Fitness Fun
Moon Joggers demonstrates a delightful way to combine social media and your wildest travel fantasy to motivate clients to get more exercise.
Read MoreWellness Webinars: Affordable Platform For Sales, Innovation And Networking
Five ways for health clubs, yoga studios and wellness centers to use webinars to win new business, create new products, and expand your network.
Read MoreCan Health Fair Marketing Ever Pay Off?
The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.
Read MoreHealth Fair Marketing: Nine Tips for Wellness Centers, Health Clubs and Healthcare Providers
Health fair marketing do’s and don’ts for employee wellness providers, health clubs, and health and wellness professionals.
Read MoreOpen Houses: Tips, Tricks & Traps For Wellness Businesses
Teasing potential wellness and fitness customers with a party and freebies sounds like the easiest marketing idea in the world, huh?
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