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We’re tackling these WordPress, Google and Facebook developments for our clients right now. Your marketing and web development folks should be, too. 1. MAJOR WordPress release WordPress 5.0 release with “Gutenberg” editor (originally set to launch in late November¬† – delayed but still imminent) will have a far-reaching impact. This release implements a completely new…

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Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you’re planning to advertise, how can you tell which prospects are likely to become paying customers? You’ve got to track conversions — not just ad exposures and click-through rates. Who visited your thank-you-for-signing-up page? Clicked on Maps and Directions? Downloaded…

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