Fitness & Exercise
Fitness Marketing Lessons from Extreme Athlete and Strongman Competitions
The modern Olympic pentathlon, which features fencing, swimming, horseback riding, pistol shooting, and running, got its start as a trial of military readiness. They were the original extreme athletes. Interestingly, it turns out that feeling of being able to tackle anything is a pretty powerful motivator.
Read MoreMind Over Matter: The Mind-Body Connection, Athletes & Stress
As a health and wellness professional, you’ve touted the benefits of exercise. Exercising the body improves muscle tone, cardiovascular health and the immune system, to name a few. And working out also helps the brain by reducing stress levels. Now a new study on mindfulness indicates that training the mind is good for the body.
Read MoreTrend Based Fitness Marketing: Lessons from "Runcations"
Runcations. Go to a foreign country, do some sightseeing, run a marathon. Lather, rinse, and repeat on all seven continents. It’s a very successful little industry. Not coaching runners, and you don’t want to be in the travel business? There’s still something any fitness or wellness outfit can learn from this business model.
Read MoreTry This: Prescription Trails
This PR idea positions your wellness business squarely at the front of the battle against obesity and inactivity and gives you tons of networking and media opportunities. Prescription trails can be used as another tool to get folks to increase their activity levels, plus they get to enjoy the great outdoors.
Read MoreCan Graded Exercise Testing Predict Risk of Death?
Cardiologists at John Hopkins have been able to take the data from a graded exercise test, run it through a newly developed algorithm, and estimate one’s risk of dying over the next ten years. Um…wow! It’s remarkable and a tad bit unsettling at the same time.
Read MoreEducating Your Clients: Chronic Exercise Can Ease Chronic Pain
You always KNEW this was true and now there’s proof: a new study has been published concluding that endurance exercise increases pain tolerance. Perhaps this is obvious on an anecdotal basis, but actually seeing it proven is nice validation for wellness and fitness professionals, trainers and athletes.
Read MoreHow Fitness Trackers Can Help Predict Future Health Outcomes
Fitness trackers like Fitbit and Jawbone are a hit with consumers and that popularity is still trending upward.
Read MoreDiabetic Athlete Jay Maryniak Demonstrates Handstand Burpees — Epic!
Diabetes or not, this is pretty hardcore (and yet he makes it look effortless!).
Read MoreExercise, Type 1 Diabetes and New Clues to this Metabolic Mystery
High blood sugars in diabetics? Not necessarily from inactive lifestyles, in new research on intense exercise in people with Type 1 diabetes.
Read MoreTony Gentilcore on Why Amateur Weightlifters Might be Doing It All Wrong
Do your customers know how to get the most from their gym workout and weight lifting routine without injuring themselves? Need an expert to drive home the value of your coaching program?
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