Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet

What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We studied actual site visits to the…

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The Online Marketing Self-Assessment for Fitness and Wellness Businesses

3 checks for self assessment A-Plus

Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. It’s easy to overlook accomplishments in the day-to-day hustle, and just as easy to miss where you might be falling behind. Ask yourself if your wellness business plan meets these key checkpoints; and if you’re…

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SEO + PPC: The Yin & Yang of Wellness Marketing

Should you rely on SEO — or Google Ads PPC — to grow your wellness business? Actually, “both” is a usually a better answer than “either/or.” The whole is greater than the sum of the parts. SEO is the long play. Done right, it leads to gradual, sustainable growth by filling the top and middle of…

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WordPress, Facebook & Google Updates Affecting Health & Wellness Businesses

wordpress logos

We’re tackling these WordPress, Google and Facebook developments for our clients right now. Your marketing and web development folks should be, too. 1. MAJOR WordPress release WordPress 5.0 release with “Gutenberg” editor (originally set to launch in late November  – delayed but still imminent) will have a far-reaching impact. This release implements a completely new…

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Two Online Conversion Tools That Health Clubs Underutilize

Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you’re planning to advertise, how can you tell which prospects are likely to become paying customers? You’ve got to track conversions — not just ad exposures and click-through rates. Who visited your thank-you-for-signing-up page? Clicked on Maps and Directions? Downloaded…

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