Google Ads & PPC Marketing
Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet
What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We studied actual site visits to the…
Read MoreThe Online Marketing Self-Assessment for Fitness and Wellness Businesses
Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. It’s easy to overlook accomplishments in the day-to-day hustle, and just as easy to miss where you might be falling behind. Ask yourself if your wellness business plan meets these key checkpoints; and if you’re…
Read MoreSEO + PPC: The Yin & Yang of Wellness Marketing
Should you rely on SEO — or Google Ads PPC — to grow your wellness business? Actually, “both” is a usually a better answer than “either/or.” The whole is greater than the sum of the parts. SEO is the long play. Done right, it leads to gradual, sustainable growth by filling the top and middle of…
Read MoreWordPress, Facebook & Google Updates Affecting Health & Wellness Businesses
We’re tackling these WordPress, Google and Facebook developments for our clients right now. Your marketing and web development folks should be, too. 1. MAJOR WordPress release WordPress 5.0 release with “Gutenberg” editor (originally set to launch in late November – delayed but still imminent) will have a far-reaching impact. This release implements a completely new…
Read MoreTwo Online Conversion Tools That Health Clubs Underutilize
Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you’re planning to advertise, how can you tell which prospects are likely to become paying customers? You’ve got to track conversions — not just ad exposures and click-through rates. Who visited your thank-you-for-signing-up page? Clicked on Maps and Directions? Downloaded…
Read MoreIs Your SEO, PPC & Facebook Advertising Falling Behind?
Google and Facebook constantly change the SEO and PPC rules. That’s why health clubs, fitness boutiques, yoga studios, employee wellness providers, wellness centers and medical practices can’t “set it and forget it.”
Read MorePart 1: AdWords Pay-Per-Click Advertising Traps for Health & Wellness Businesses
Planning to use AdWords to promote your new healthy lifestyle program for weight loss, a “new you” body image, or a “take no prisoners” HIIT bootcamp? Before you start, give a good, long thought to the pitfalls that health and wellness businesses may encounter when promoting themselves in search advertising.
Read MoreInsider Tip: Use Landing Pages To Convert Site Visitors To Customers
Health and wellness businesses often complain that they never get new customers from their websites. Landing pages are your secret weapon in this quest.
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