Trend Based Fitness Marketing: Lessons from "Runcations"


Runcations. Go to a foreign country, do some sightseeing, run a marathon. Lather, rinse, and repeat on all seven continents. It’s a very successful little industry. Not coaching runners, and you don’t want to be in the travel business? There’s still something any fitness or wellness outfit can learn from this business model.

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Wellness Program Launches: Macaroni Grill Shows You What Not To Do


We moved into our new house in March, and have been camping out in the kitchen while wood floors are installed. With the kitchen not really usable, we decided to live it up with a discount coupon for Macaroni Grill’s fairly new “Express Dinner.” And we learned a very valuable business principle: the importance of thinking through operational details. A…

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