Local Search & Local Reach
The Top 3 Reasons Your Health, Fitness, or Wellness Biz Should Use Google My Business Messaging, Especially Now
Of course, by now, your Google My Business (GMB) profile is active and optimized, updated regularly, and monitored for reviews and other customer contact, right? (Oh – it’s not? Catch up here to learn why your Google My Business profile should be your top online marketing priority and how to use this free tool to…
Read MoreGoogle My Business: What Your Wellness Business Missed in 2019
We’ve said for several years that capitalizing on every Google My Business feature available is the single most important online marketing priority for most local fitness, wellness and medical businesses. Alas, a quick scan of the listings in every major city reveals that most of your peers are still missing out on most of these…
Read MoreHow To Optimize Health, Fitness & Wellness Content for Local Search
Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach—or broad reach? Unfortunately, the answer is probably “broad reach.” Here’s a quick check. Look at your Google Analytics and drill down into the geographical split. How much of your traffic is in your own trade area?…
Read MoreWeight Loss Programs: The Local Search, SEO & PPC Cheat Sheet
What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We studied actual site visits to the…
Read MoreDigital Health Club 2.0: Deepening Your Club’s Local Reach
If your email newsletter and your Facebook business page promoting new equipment and membership specials are kinda it, extend your club’s local reach online and deepen connections to current and prospective members with these tips.
Read MoreYour Shoestring Guide to Online Health Club Marketing
No budget, no time? This online marketing guide gets your health club, health coaching or yoga business on track.
Read MoreBeyond Social: Hyperlocal Marketing for Your Health Club
Hyperlocal isn’t new. What’s new is the ability to combine local knowledge with location-aware and address-sensitive technology to target your health club’s ideal prospects. Hyperlocal marketing zeroes in on a small geographic area, like a single zipcode. It’s Main Street, your office park, or addresses within walking distance of your business. Those pizza flyers on your windshield? That’s old-school…
Read MoreNew Rules of Search and Social for Wellness: Just Showing Up Isn't Enough Any More
A Radial client presented at a public event last week. A third of the attendees had already heard of them! Woo hoo! And no, our client didn’t control the marketing OR the invite list. What’s their secret? They really get how search and social work these days, AND they really know their target audience. Here’s…
Read MoreWhat Helps, What Hurts: Get Your Wellness Business To The Top of Online Search Results
Is your wellness business at the top of search results when someone’s looking for weight loss, a workout, or a yoga class? The latest do’s and don’ts help put you there.
Read MoreLocal Search: The Missing Link To Health, Fitness and Wellness Websites
Does your local fitness or wellness business have a local search plan? These ten tips get you started.
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