Google My Business: What Your Wellness Business Missed in 2019

Google Local 3-Pack 2019

We’ve said for several years that capitalizing on every Google My Business feature available is the single most important online marketing priority for most local fitness, wellness and medical businesses. Alas, a quick scan of the listings in every major city reveals that most of your peers are still missing out on most of these…

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How To Optimize Health, Fitness & Wellness Content for Local Search

Say you run a health club, wellness center or fitness business. Are your blog posts optimized for local reach⁠—or broad reach?  Unfortunately, the answer is probably “broad reach.” Here’s a quick check. Look at your Google Analytics and drill down into the geographical split. How much of your traffic is in your own trade area?…

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Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet

What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We studied actual site visits to the…

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Beyond Social: Hyperlocal Marketing for Your Health Club


Hyperlocal isn’t new. What’s new is the ability to combine local knowledge with location-aware and address-sensitive technology to target your health club’s ideal prospects. Hyperlocal marketing zeroes in on a small geographic area, like a single zipcode. It’s Main Street, your office park, or addresses within walking distance of your business. Those pizza flyers on your windshield? That’s old-school…

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