Landing pages on devices

What’s the best landing page for a health club, corporate wellness program, weight loss center or yoga studio? For a healthy lifestyle program or a women’s wellness center? The right answer aligns your marketing campaign objective with your target customer’s buying process and position in your sales funnel, from very early to practically ready to…

Read More

Should you rely on SEO — or Google Ads PPC — to grow your wellness business? Actually, “both” is a usually a better answer than “either/or.” The whole is greater than the sum of the parts. SEO is the long play. Done right, it leads to gradual, sustainable growth by filling the top and middle of…

Read More

Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you’re planning to advertise, how can you tell which prospects are likely to become paying customers? You’ve got to track conversions — not just ad exposures and click-through rates. Who visited your thank-you-for-signing-up page? Clicked on Maps and Directions? Downloaded…

Read More

Most health and fitness businesses know that regular blog/Facebook posts are supposed to miraculously attract prospective clients, patients and members and grow their revenues and profits. Yet almost everyone wonders what they should write about to make this magic happen. Today, we answer this question!

Read More

When your business goals are ambitious, one of the first hurdles your health club, fitness center or wellness business will face is earmarking a budget for paid digital advertising — most commonly, Google Ads (formerly AdWords), paid Facebook Ads, and paid LinkedIn advertising. One of the first questions that comes up is: “Do we really…

Read More
pixabay-email-824310_1920-email-marketing.jpg

The good news: Service providers like Emma, GetResponse, VerticalResponse, MailChimp and Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: they make screwing up your email marketing incredibly efficient, too! Watch out for these common technical errors:

Read More