What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We studied actual site visits to the…

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Should you rely on SEO — or Google Ads PPC — to grow your wellness business? Actually, “both” is a usually a better answer than “either/or.” The whole is greater than the sum of the parts. SEO is the long play. Done right, it leads to gradual, sustainable growth by filling the top and middle of…

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When your business goals are ambitious, one of the first hurdles your health club, fitness center or wellness business will face is earmarking a budget for paid digital advertising — most commonly, Google Ads (formerly AdWords), paid Facebook Ads, and paid LinkedIn advertising. One of the first questions that comes up is: “Do we really…

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