Search Engine Optimization
Weight Loss Programs: The Local Search, SEO & PPC Cheat Sheet
What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We studied actual site visits to the…
Read More“Alexa, Tell My Health, Fitness, & Wellness Business How To Get Ready for Voice Search”
Voice search has been increasing in general for awhile. What started as basic voice search on phones, now includes searches via Amazon Echo, Google Home devices, and other smart speakers hitting the market. It’s not a huge game changer so far, but it’s on trend to grow to over 50% of total searches within the…
Read MoreSEO + PPC: The Yin & Yang of Wellness Marketing
Should you rely on SEO — or Google Ads PPC — to grow your wellness business? Actually, “both” is a usually a better answer than “either/or.” The whole is greater than the sum of the parts. SEO is the long play. Done right, it leads to gradual, sustainable growth by filling the top and middle of…
Read MoreIs Your SEO, PPC & Facebook Advertising Falling Behind?
Google and Facebook constantly change the SEO and PPC rules. That’s why health clubs, fitness boutiques, yoga studios, employee wellness providers, wellness centers and medical practices can’t “set it and forget it.”
Read MoreWhy Google’s Bar Is Higher For Health & Wellness Businesses
Familiar with “Your Money or Your Life”? YMYL is Google’s nickname for health and wellness websites. How about EAT? “Expertise, Authority, & Trust.” That’s what Google expects from your content, and it’s how you earn the highest search positions.
Read MoreSEO for Health Clubs: More Than Just Keywords
Did you think search engine optimization of your health club’s website was primarily a matter of picking the right keywords? Turns out, keywords are just a piece of a much larger puzzle.
Read MoreHow To Top-Rank Your Organic Fitness & Wellness Content On Google
When your business goals are ambitious, one of the first hurdles your health club, fitness center or wellness business will face is earmarking a budget for paid digital advertising — most commonly, Google Ads (formerly AdWords), paid Facebook Ads, and paid LinkedIn advertising. One of the first questions that comes up is: “Do we really…
Read MoreInsider Tip: Use Landing Pages To Convert Site Visitors To Customers
Health and wellness businesses often complain that they never get new customers from their websites. Landing pages are your secret weapon in this quest.
Read MoreYour Shoestring Guide to Online Health Club Marketing
No budget, no time? This online marketing guide gets your health club, health coaching or yoga business on track.
Read MoreNew Rules of Search and Social for Wellness: Just Showing Up Isn't Enough Any More
A Radial client presented at a public event last week. A third of the attendees had already heard of them! Woo hoo! And no, our client didn’t control the marketing OR the invite list. What’s their secret? They really get how search and social work these days, AND they really know their target audience. Here’s…
Read More