Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local health, fitness or wellness business. BrightLocal reports that 86% of consumers — and 95% of millennials — read an average of ten reviews before they trust a business. And consumers…

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Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members’ success. It spans the entire customer experience, proactively addressing customer needs and issues. The payoff can include greater revenue, loyalty, profitability, reputation, and lower expenses. Who wouldn’t want that? Before you answer, consider whether your club is ready for the changes you’d have to make.

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You don’t have to have a national television ad budget to learn something from the fitness videos below. Maybe you have a YouTube channel or want to develop one for your yoga studio. Maybe you post videos on your wellness business Facebook page. Take a look at these short advertisements and see what you think…

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This obesity tip sheet is an excellent resource for your fitness, wellness or health staff that work with folks who are obese. Compiled by the Bariatric Resource Team of Alberta Health Services, this obesity tip sheet includes recommendations specific to those clients who are obese or severely overweight. Many people living with obesity experience significant…

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You probably know that HIPAA – the Health Insurance Portability and Accountability Act – protects an individual’s medical information from being shared. This means that healthcare providers and insurance companies can’t release private medical information about patients or policy holders. And since HIPAA became law in 1996, most of us have become accustomed to the privacy…

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Two food related news stories caught my eye recently. One is a lighthearted summary of the health benefits/health detriments attributed to coffee throughout a roughly 500-year history. The other is a new book that offers a visual exposé of food additives.

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As a health and wellness professional, you’ve touted the benefits of exercise. Exercising the body improves muscle tone, cardiovascular health and the immune system, to name a few. And working out also helps the brain by reducing stress levels. Now a new study on mindfulness indicates that training the mind is good for the body.

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