Tools and Resources
How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses
Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local health, fitness or wellness business. BrightLocal reports that 86% of consumers — and 95% of millennials — read an average of ten reviews before they trust a business. And consumers…
Read MoreDon’t Wait! Teach Your Wellness Staff How to Discuss Weight With Skill and Care
Every fitness, wellness or health business that works with overweight and/or obese clientele should add this obesity and health discussion guide to their must-read list.
Read MoreDoes Your Health Club Need Digital Care?
Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members’ success. It spans the entire customer experience, proactively addressing customer needs and issues. The payoff can include greater revenue, loyalty, profitability, reputation, and lower expenses. Who wouldn’t want that? Before you answer, consider whether your club is ready for the changes you’d have to make.
Read MoreSpot-On Branding Plus Other Fitness Videos
You don’t have to have a national television ad budget to learn something from the fitness videos below. Maybe you have a YouTube channel or want to develop one for your yoga studio. Maybe you post videos on your wellness business Facebook page. Take a look at these short advertisements and see what you think…
Read MoreDetailed Obesity Tip Sheet For Health, Wellness Staff
This obesity tip sheet is an excellent resource for your fitness, wellness or health staff that work with folks who are obese. Compiled by the Bariatric Resource Team of Alberta Health Services, this obesity tip sheet includes recommendations specific to those clients who are obese or severely overweight. Many people living with obesity experience significant…
Read MoreCreating The Right Setting: Why The Inside Space At Your Wellness Biz Matters
When was the last time you thought about the inside environment you’ve created for your healthy lifestyle business? Of course you keep it clean and inviting, but have you taken a fresh look since you first opened the doors all those years ago? Are your lobby, locker rooms, and exercise areas psychologically conducive to the…
Read MoreThe Gap Between Employee Wellness Programs & HIPAA
You probably know that HIPAA – the Health Insurance Portability and Accountability Act – protects an individual’s medical information from being shared. This means that healthcare providers and insurance companies can’t release private medical information about patients or policy holders. And since HIPAA became law in 1996, most of us have become accustomed to the privacy…
Read MoreCoffee’s Sordid Past & Food Additives Made Visible
Two food related news stories caught my eye recently. One is a lighthearted summary of the health benefits/health detriments attributed to coffee throughout a roughly 500-year history. The other is a new book that offers a visual exposé of food additives.
Read MoreMind Over Matter: The Mind-Body Connection, Athletes & Stress
As a health and wellness professional, you’ve touted the benefits of exercise. Exercising the body improves muscle tone, cardiovascular health and the immune system, to name a few. And working out also helps the brain by reducing stress levels. Now a new study on mindfulness indicates that training the mind is good for the body.
Read MoreHealth and Wellness News Roundup: Water Works, Healthy Hearts & Employee Wellness
We’ve collected a few of the health and wellness stories that are making the news and tossed in some resources you may not have known about.
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