crisis pr for health clubs and wellness businesses

Time for a quick crisis communications refresher for health, fitness and wellness businesses. The inspiration for this month’s story: Dexcom, who makes 24/7 continuous glucose monitors for people with Type 1 diabetes and completely fumbled communications about a major app issue over the Thanksgiving holiday that prevented life-saving alerts about potentially deadly low blood sugars.…

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What comes to mind when you think of comfort food? Visions of chocolate cake, a glazed donut, mom’s meatloaf, or that first sip of morning coffee? Here’s an interesting finding to share in your fitness / wellness practice, newsletter, or include in your sales literature. A new study, recently published in Health Psychology, examined whether or not…

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The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.

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Four different clients have called me to talk about how best to present corporate wellness ROI for the employee wellness programs they sell. Since it seems to be the season of wellness ROI, I’ve excerpted some key points from the ROI chapter in our upcoming book “The Step-by-Step Guide to Corporate Wellness Proposals That Close…

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