Weight Loss & Obesity
Ryan Lochte and Nissan: Office Burn
Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.
Read MoreAmazing "Treatment" only Takes 30 Minutes Per Day
Clients give up on healthy lifestyle changes for lots of reasons. Yet you can spot “drop out predictors” as early as your first conversation with a potential client.
Read MoreBeing Fat Is Like…
Before you start blaming clients for being unmotivated, self-destructive, and (say it out loud, you know you’re thinking it)… fat, think about this:
Read MoreWeight Loss Ad Regulations – Science or Sci Fi?
Interesting to compare the UK’s weight loss advertising rules to the voluntary (!) US guidelines. Actually, these would apply to any health claim, not just weight loss.
Read MoreWeight Loss Advertising and Endorsements: FTC Limits and Restrictions
In the US, weight loss businesses are subject to Federal Trade Commission voluntary guidelines for weight loss providers and guidelines on the use of product endorsements. And just added (March 2013) – official social media guidelines (start with Example 14 in the Appendix) and this easier-to-follow although slightly snarky example for marketing weight loss programs on Twitter.
Read MoreAt The Gym Monday…"Don't Move! Sit Still!"
…the irony was almost more than I could stand. No childcare or kids’ fitness activities at my current gym, and naturally no kids allowed on the floor. So what did I see Monday?
Read MoreWhat If Wellness Were Like Brushing Your Teeth?
Here’s my reply to a LinkedIn Holistic Health & Wellness Group post that asked how we can turn people from “toxic couch potatoes” into “committed health nuts.”
Read MoreRealistic Or Ruthless? Palliative Care For The Obese
Give this British doc credit for touching the third rail of healthcare! Is this a realistic treatment strategy, harshly judgmental, or something else? (Add your comments below – your email always stays private.)
Read MoreKids, Food, Exercise – Who's Responsible For What?
Ellyn Sattler, RD has strong opinions about what parents should and shouldn’t do when it comes to kids, food and activity. For example, my guess would be that she probably recommends against urging kids to go play…
Read MoreNew FTC rules for weight-loss, bloggers, and celebrities
The old rule: Your business could feature an unusually successful customer testimonial as long as you included a disclaimer stating “these results not typical”.
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