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Before you start blaming clients for being unmotivated, self-destructive, and (say it out loud, you know you’re thinking it)… fat, think about this:

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In the US, weight loss businesses are subject to Federal Trade Commission voluntary guidelines for weight loss providers and guidelines on the use of product endorsements. And just added (March 2013) – official social media guidelines (start with Example 14 in the Appendix) and this easier-to-follow although slightly snarky example for marketing weight loss programs on Twitter.

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