Brick-and-mortar health clubs, yoga studios, wellness centers and medical offices suddenly find themselves facing existential challenges. Your customers, clients and members have suddenly vanished, thanks to their own good judgement or governmental stay-at-home and shelter-in-place orders. It will be 12-18 months before life looks anything like “normal” so pulling the sheets up over your head…

Read More
pixabay-man-65049_1920-easy-looks-hard.jpg

Most of you are pretty smart cookies when it comes to healthy living and making people better when they’re sick. But do you ever feel like an easy mark when it comes to the business side? Watch out for these questionable business practices and practitioners:

Read More
pixabay-battery-76568_1920-jumpstart.jpg

Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:

Read More
morguefile-file1141234819793-heart-stethoscope-edited.jpg

You’ve heard of “medical tourism” and “healthcare tourism.” But have you heard of onshore medical..healthcare…or wellness tourism?  These patients and clients drive or fly from their home state to another state in the U.S. to seek healthcare or wellness services. It’s a big opportunity — and one that many wellness leaders mistakenly think is out of reach.

Read More