Business Development Strategy, Planning & Finance
Forget-me-nots: 5 Good Reasons to Drop Discounts and Focus on Existing Customers
Special offers should be just that: special. Next time your fitness or wellness business decides to offer greatly reduced fees for new members, think about who’s winning and losing on the deal, how your existing customers feel, and whether you can sustain cash flow given your choice of sales strategy.
Read MoreFive Ninja Warrior Lessons for Your Wellness Business
Ultra and extreme sports events like American Ninja Warrior offer five surprisingly relevant lessons for wellness centers, employee wellness providers, health clubs, wellness technology platforms and other wellness businesses.
Read MoreIs Your Wellness Business Getting Suckered?
Most of you are pretty smart cookies when it comes to healthy living and making people better when they’re sick. But do you ever feel like an easy mark when it comes to the business side? Watch out for these questionable business practices and practitioners:
Read MoreHow To Be A Great Marketing & Consulting Client
By “great” I mean a client who gets the most bang for your buck when you hire us or another marketing firm to help get your fitness, nutrition or wellness business to the next level.
Read MoreMarket Segmentation of Target Customers For Wellness Businesses
Most conventional business plans get market segmentation for wellness businesses all wrong. Here’s how you should think about your target customer.
Read MoreCause Capitalism And Why Your Wellness Business Should Care
In case you’ve never heard the term, “Cause Capitalism” is a bit like venture capitalism… except when it isn’t. And here’s why your wellness or fitness business should care about the difference.
Read MoreJumpstart Your Health Club’s Digital Marketing Biometrics
Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:
Read MoreThe Truth Fairy: Myths Wellness Leaders Accept Instead of Changing
As wellness business leaders, how honest are we — really — about how well our business model works? And how willing are we to change it? Take a look at these “sweet little lies” we tell ourselves when we don’t want to adapt — and what we can do instead.
Read MoreIs Onshore Healthcare Tourism An Opportunity For Wellness Businesses?
You’ve heard of “medical tourism” and “healthcare tourism.” But have you heard of onshore medical..healthcare…or wellness tourism? These patients and clients drive or fly from their home state to another state in the U.S. to seek healthcare or wellness services. It’s a big opportunity — and one that many wellness leaders mistakenly think is out of reach.
Read MoreEight Steps To Fraud-Protect Health Clubs, Yoga Studios and Medical Offices
Health clubs, yoga studios, wellness centers and other healthy lifestyle businesses can protect themselves from employee and customer fraud using these guidelines.
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