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Most of you are pretty smart cookies when it comes to healthy living and making people better when they’re sick. But do you ever feel like an easy mark when it comes to the business side? Watch out for these questionable business practices and practitioners:

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Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:

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You’ve heard of “medical tourism” and “healthcare tourism.” But have you heard of onshore medical..healthcare…or wellness tourism?  These patients and clients drive or fly from their home state to another state in the U.S. to seek healthcare or wellness services. It’s a big opportunity — and one that many wellness leaders mistakenly think is out of reach.

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