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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty
If you’ve ever been a REALLY loyal patron at a restaurant, you know that most have “secret menus”, not-on-the-menu items that only the regulars know about. Knowing about — and ordering from — the secret menu identifies you as part of a privileged elite for which the business would do practically anything. Do you have customers like…
Read MoreGood Examples & Horrible Warnings: Best Practices From Five Retailers
Good and bad sales, marketing and strategy examples from Title Nine, Penzey’s, Duluth Trading, Subway and Sunnyland Farms.
Read MoreTry This: The Saf-T-Pop Customer Loyalty Reward, Reinvented For Wellness Businesses
When I was little, the doctor who gave me allergy shots always let me choose a lollipop out of a jar after the appointment.
Read MoreBetter-Than-Face-To-Face Customer Service
This is how online customer service SHOULD work. Food for thought: does your customer service live up to this standard, online OR in-person? Gold’s Gym, I’m looking at you. Life Time Fitness, I’m looking at you. Corporate wellness providers, I’m looking at you.
Read MoreRained Out! How to Turn Your "Big Fitness Non-Event" Into Promotional Gold
Has your fitness or wellness business ever put on an outdoor promotional event — at considerable expense — only to be rained out? It’s not enough just to have a “plan B.” Let’s face it, your “tai chi picnic” just doesn’t work as well indoors. But fear not! This may be an unexpected opportunity to advertise a fresh message to your…
Read MoreNew Cyber Threats Endanger Your Fitness or Wellness Business
our fitness club or wellness business could be exposed to creative cyber threats that are just now coming into visibility. In our Websavvy article on Cyber Threats, we talked about 5 of the most common or dangerous ways in which your business may be under fire. Check out these additional threats below to get a better idea of what you…
Read MoreWellness Program Launches: Macaroni Grill Shows You What Not To Do
We moved into our new house in March, and have been camping out in the kitchen while wood floors are installed. With the kitchen not really usable, we decided to live it up with a discount coupon for Macaroni Grill’s fairly new “Express Dinner.” And we learned a very valuable business principle: the importance of thinking through operational details. A…
Read MoreTry This: Prescription Trails
This PR idea positions your wellness business squarely at the front of the battle against obesity and inactivity and gives you tons of networking and media opportunities. Prescription trails can be used as another tool to get folks to increase their activity levels, plus they get to enjoy the great outdoors.
Read MoreTry This: Sorting Contenders vs Pretenders When Your Wellness Business Is Hiring
You know how you get zillions of unqualified responses whenever you post a job – often from people who clearly didn’t even read the posting closely? And it happens everywhere – newspaper, Craigslist, college and university job boards, Monster.com and on and on. I love what the guy who started the Buckyballs magnetic toy business…
Read MoreTry This: Homework Selling – Singling Out Really-Ready Wellness Clients
You’ve probably spent hundreds – heck, thousands – of hours talking to potential clients who said “Sounds great, I’m ready to make changes.” And then…they never committed. Or they signed up, and then dropped out after a couple of sessions. Or they came to a few classes – but kept talking about the same issues…
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