Branding, Differentiation, Competition & Pricing
Fitness Marketing Lessons from Extreme Athlete and Strongman Competitions
The modern Olympic pentathlon, which features fencing, swimming, horseback riding, pistol shooting, and running, got its start as a trial of military readiness. They were the original extreme athletes. Interestingly, it turns out that feeling of being able to tackle anything is a pretty powerful motivator.
Read MoreForget-me-nots: 5 Good Reasons to Drop Discounts and Focus on Existing Customers
Special offers should be just that: special. Next time your fitness or wellness business decides to offer greatly reduced fees for new members, think about who’s winning and losing on the deal, how your existing customers feel, and whether you can sustain cash flow given your choice of sales strategy.
Read More10 Steps To Successful New Wellness Programs
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Read MoreWhen Your Fitness or Wellness Business Is in a Terrible Location
Remember the old “shouty” ads for discount appliance stores that said “inconveniently located, but worth the trip!”? It turns out health and wellness businesses have something to learn from those guys.
Read MoreHow to Steal Your Competitors’ Members with Online Ads
Actually, no sketchy or underhanded black-hat marketing tactics here — just clever ways to use online advertising tools to your health club’s greatest advantage.
Read MorePlaying Well With Others: Rethinking Health and Wellness Competition
The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.
Read MoreSquare Peg, Round Hole: Keeping Product, Price, and Customer in Sync
Product, price and customer have to be in sync for your wellness business to work. These five real-life examples show you what happens when they’re not aligned.
Read MoreNeedless Markup: What to Do When Customers Object to Your Pricing
“Why are your prices so high? Why do you charge so much? Here’s how to answer those questions, without fumbling the conversation.
Read MoreLosing the Retention Battle: Is Your Wellness Business on Auto-Pilot?
When’s the last time your fitness business launched a new program? The last time you updated your corporate wellness marketing? If it’s more than 18 months ago, your wellness business is losing the war in customer retention.
Read MoreValue-Based Pricing for Wellness Professionals
Is your fitness or wellness business leaving money on the table? Or, to put it another way, how do you set your prices? Do you base it on what others in the profession charge? Do you simply mark up your costs? If so, you’re probably leaving money on the table. This common mistake can be avoided with…
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