3 checks for self assessment A-Plus

Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. It’s easy to overlook accomplishments in the day-to-day hustle, and just as easy to miss where you might be falling behind. Ask yourself if your wellness business plan meets these key checkpoints; and if you’re…

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The good news: Service providers like Emma, GetResponse, VerticalResponse, MailChimp and Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: they make screwing up your email marketing incredibly efficient, too! Watch out for these common technical errors:

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To ensure that your club’s online holiday marketing effort succeeds, you need to start thinking well before the holidays, plan the timing of your marketing carefully, and execute on time. Here’s Radial’s hotlist for what should be on your marketing to-do list now and into the season.

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Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:

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The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.

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