Email Marketing
The Online Marketing Self-Assessment for Fitness and Wellness Businesses
Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. It’s easy to overlook accomplishments in the day-to-day hustle, and just as easy to miss where you might be falling behind. Ask yourself if your wellness business plan meets these key checkpoints; and if you’re…
Read MoreEmail Fail! Top Ten Technical Errors In Email Marketing
The good news: Service providers like Emma, GetResponse, VerticalResponse, MailChimp and Constant Contact make email marketing for health clubs, yoga studios, wellness centers and other wellness businesses incredibly efficient. The bad news: they make screwing up your email marketing incredibly efficient, too! Watch out for these common technical errors:
Read MoreSocial Screw-Up: Why Club Members Unlike, Unfollow, and Unsubscribe
Is your health club’s social and email strategy driving sales prospects away? If you’re noticing an uptick in unfollows and unsubscribes, this troubleshooting guide will help you identify and fix common problems that turn off potential members and clients.
Read MoreFive Essential Holiday Email Promos for Fitness & Wellness Businesses
These five essential holiday marketing emails boost revenue for health clubs, wellness centers, and other health and wellness businesses by inspiring purchases across the entire spectrum of gift-giving possibilities. They’re listed in the order that we recommend you send them:
Read MoreHoliday Marketing Hotlist for Fitness & Wellness Businesses
To ensure that your club’s online holiday marketing effort succeeds, you need to start thinking well before the holidays, plan the timing of your marketing carefully, and execute on time. Here’s Radial’s hotlist for what should be on your marketing to-do list now and into the season.
Read More25 Content Marketing Ideas for Your Wellness Business Newsletter, Website or Twitter
Stuck for a topic? Here are some content marketing ideas — with examples! — for your fitness or wellness website, email newsletter, Facebook page, blog, or Twitter feed. You’ll get people clicking, sharing, and asking for your expertise.
Read MoreJumpstart Your Health Club’s Digital Marketing Biometrics
Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:
Read MoreYour Shoestring Guide to Online Health Club Marketing
No budget, no time? This online marketing guide gets your health club, health coaching or yoga business on track.
Read MoreBuzzkill: When Your Wellness Business's Reputation Becomes Its Weakness
Your wellness business has built its reputation around “getting” people, great hours, awesome results, or fantastic customer service. And yet sales and membership numbers have dropped off. Why? It could be any of these reasons….
Read MoreMarketing Calendars: From Sporadic To Strategic Marketing
The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.
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