Sales & Marketing – General
The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty
If you’ve ever been a REALLY loyal patron at a restaurant, you know that most have “secret menus”, not-on-the-menu items that only the regulars know about. Knowing about — and ordering from — the secret menu identifies you as part of a privileged elite for which the business would do practically anything. Do you have customers like…
Read MoreWhat Hansel & Gretel's Breadcrumbs Teach Wellness Businesses About Integrated Online Marketing
Why aren’t clients beating a path to your health club, yoga studio, or weight loss clinic? Time for a lesson in integrated online marketing from our good friends Hansel and Gretel.
Read MoreForget-Me-Nots: 5 Good Reasons to Drop Discounts and Focus on Existing Customers
Special offers should be just that: special. Next time your fitness or wellness business decides to offer greatly reduced fees for new members, think about who’s winning and losing on the deal, how your existing customers feel, and whether you can sustain cash flow given your choice of sales strategy.
Read MoreSix Online Sales Tools For Every Wellness Business
Do you have these six sales tools on your health club or wellness business website? These online sales tools address possible buying objections and help guide prospects to a decision. Chances are, you can add these sections to your website yourself.
Read MoreBusiness Karma: How Pro Bono Wellness Helps Profits
What goes around comes around, right? So how can free chair yoga classes at an Alzheimer’s residence lead to revenue and clients for your fitness or wellness business?
Read More10 Sales Myths Every Wellness Business Should Stop Believing Now
What you don’t know can’t hurt you, right? Wrong. What many wellness business THINK they know about sales and marketing CAN hurt them. These 10 sales myths can take a bite out of your business and your bottom-line.
Read MoreCustomer Personalities: Marketing To Every Potential Customer
The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.
Read MoreOld Dog, New Tricks: How Today’s Webinars Supercharge Club Marketing
Today’s webinar platforms give health clubs and wellness businesses new paths to new customers and revenues, deeper engagement, and broader geographic reach.
Read MoreSales Friction: How Wellness Businesses Scare Off New Clients
The Radial Group provides management training on sales, marketing, operational and financial expertise for health and wellness businesses. We offer workshops and seminars, audio courses, how-to guides, newsletters, surveys, books, workbooks, coaching and consulting. Customers include wellness centers, health clubs, gyms and fitness centers, weight loss, weight management and diet programs, healthcare providers, lifestyle and personal development programs, and workplace wellness and corporate wellness providers, physicians, dietitians, physical therapists, chiropractors, physiatrists, personal trainers, mind/body studios, alternative, holistic and complementary medicine, retailers, massage therapists and life coaching.
Read MoreLeads, Prospects, & Suspects, Oh My! Sorting Out Sales & Marketing Jargon
Believe it or not, all those terms sales and marketing types like to throw around have distinct meanings. Here’s why your fitness or wellness business should care.
Read More