ADA website accessibility explainer

You already know that the Americans with Disabilities Act (ADA) requires health clubs, yoga studios, medical practices and others to accommodate people with ADA-qualified disabilities. However, most businesses focus only on the ADA’s impact on their brick-and-mortar facilities. They’re aware that their facilities need to provide access for people who use wheelchairs, and they understand…

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mobile, voice, IOT web content

People searching online for gyms, doctors, weight loss programs and wellness centers are raising the bar for your marketing content strategy. A million years ago, content was easy. Your website was the only game in town. Stuff the right keywords in your meta tags, sprinkle them liberally on every page, and you were good. But,…

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priority checklist

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don’t pay someone to write another one. What is a strategic post? A post that addresses a common concern for potential clients. A post that shares the life experience of a real customer on…

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marketing trends

Here’s our digital marketing to-do (and don’t) list for health clubs, fitness businesses, medical practices, wellness centers, healthy lifestyle programs and employee wellness providers. Google My Business If you’re a brick and mortar health club, fitness business, medical practice or wellness center, cultivating your Google My Business local listing like it’s a precious flower is…

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“Blogging is so yesterday. It’s all about social now.” True, or false? It’s a question that’s uniquely important in health and wellness, where engagement and trust spell the difference between success and failure.

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Runcations. Go to a foreign country, do some sightseeing, run a marathon. Lather, rinse, and repeat on all seven continents. It’s a very successful little industry. Not coaching runners, and you don’t want to be in the travel business? There’s still something any fitness or wellness outfit can learn from this business model.

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Mind-body practitioners have always asserted that what helps or hurts the mind helps or hurts the body, and vice-versa. That assertion will be put under a microscope literally and figuratively as researchers continue to examine therapeutic applications and outcomes from yoga, Pilates and other popular mind-body practices. Without a doubt, this heightened attention translates to…

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