ADA website accessibility explainer

You already know that the Americans with Disabilities Act (ADA) requires health clubs, yoga studios, medical practices and others to accommodate people with ADA-qualified disabilities. However, most businesses focus only on the ADA’s impact on their brick-and-mortar facilities. They’re aware that their facilities need to provide access for people who use wheelchairs, and they understand…

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Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing “fluff” Your wellness business’s website content exists for a reason: to compel visitors to take action. Every piece of content should do a job: Tell users who are ready to…

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3 checks for self assessment A-Plus

Self-score this sanity check to assess online marketing effectiveness at your corporate fitness, yoga, healthy lifestyles or corporate wellness business. It’s easy to overlook accomplishments in the day-to-day hustle, and just as easy to miss where you might be falling behind. Ask yourself if your wellness business plan meets these key checkpoints; and if you’re…

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wordpress logos

We’re tackling these WordPress, Google and Facebook developments for our clients right now. Your marketing and web development folks should be, too. 1. MAJOR WordPress release WordPress 5.0 release with “Gutenberg” editor (originally set to launch in late November  – delayed but still imminent) will have a far-reaching impact. This release implements a completely new…

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