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Member biometrics let your health club give targeted advice to improve individual results. Marketing biometrics help you understand your prospects’ behavior so you can grow your membership and revenues faster. Here’s how to develop your own dashboard of digital marketing biometrics, built around eight key questions:

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“Blogging is so yesterday. It’s all about social now.” True, or false? It’s a question that’s uniquely important in health and wellness, where engagement and trust spell the difference between success and failure.

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[two_third]Pay-per-click (PPC) advertising is a great way to attract new health club members and wellness clients — but like every effective marketing strategy, the devil is in the details. Do it wrong and it’s easy to irritate instead of intrigue. You’ll pay through the nose to put your ads in front of prospects you’ll never close.…

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If “wellness is a journey, not a destination,” why do so many health clubs and wellness businesses pitch their brand online without a map? To connect with the right prospective members online, you need to understand their personal journey, then make sure your content gives them guideposts.

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