Fitness trackers like Fitbit and Jawbone are a hit with consumers and that popularity is still trending upward.
Burn Baby Burn
Folks like knowing they’ve burned a lot of calories or walked/jogged thousands of steps and the feel-good reward is the verification of accomplishment. This news report highlights just how much motivation and even competition are often generated thanks to the feedback these gadgets provide.
Not only are users benefiting, but the data these trackers gather could actually be used to improve the accuracy of analytics software.
Health Habits Today Beget Tomorrow’s Health Outlook
Here at Radial, we’ve done research that looks at vendors of health analytics software. We’ve come across the same statistics twice that say that 75% of the accuracy of predictive health risk models comes from biometric data, including not just labs, weigh-ins, BMI measurements, HRAs, and the like, but the same type of information tracked by wearables. Why? Because as an earlier, “upstream” indicator of clinical risk, this non-clinical health data provides insight and opportunities for intervention before health concerns get to the “crisis” stage.
As a result, these biometrics are often a better indicator of FUTURE health outcomes than historical claims data alone.
It’s something to think about if you’re in a fitness or wellness business that uses or sells wearable fitness trackers.