The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Is Your Wellness Website Working? A Five-Point Tune-Up

Is your wellness website effective? At what? And how do you know? That depends on what it's supposed to do. 1. What's the purpose of ...

Do Your Wellness Competitors Love Your Customer Service?

Sam Walton once said: "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply ...

When The Good Get Going: Retaining Star Wellness Employees

Tomorrow at 5 p.m. your top corporate wellness account manager tells you she's quitting. Which scenario describes your reaction? 1) Shell-shocked and at a complete loss to ...

Chasing Demographic Unicorns: Why Finding New Health Club Members is Getting Harder

Direct Mail Strategies For Health & Wellness Businesses Part 4: Seed Lists, Tracking, Frequency, Follow-Up

Does Your Health Club Need Customer Relationship Management (CRM) Software?