The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Wellness Websites That Work: Do's & Don'ts

Websites can help your business increase revenue, decrease costs, and build customer relationships. Moreover, for customers who find you on the Internet, they're critical to ...
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The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

If you've ever been a REALLY loyal patron at a restaurant, you know that most have "secret menus", not-on-the-menu items that only the regulars know ...

How Health and Wellness Businesses Can Thrive During A Recession

These four to-do's help your wellness center, fitness business or employee wellness business survive -- even thrive --in an economic downturn or recession. 1) Renew your connections ...

Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses