The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Do Your Wellness Marketing Emails Look Like Spam?

Certain words, phrases and punctuation increase the likelihood that spam filters and security software will quarantine your marketing emails and newsletters, preventing them from being ...
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Training Loyal Members to Be Ambassadors for Your Fitness Brand

Do you ever wonder where those glowing testimonials come from? You know, the ones that come from the heart, and make sales and marketing so ...

The COVID-19 Action Plan for Health & Wellness Businesses

Brick-and-mortar health clubs, yoga studios, wellness centers and medical offices suddenly find themselves facing existential challenges. Your customers, clients and members have suddenly vanished, thanks ...