The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Try This: Superhero PR You Can't Buy

Think anyone would notice if your dietitians or personal trainers dressed up like superheroes? Check it out. This brilliant idea comes from a children's hospital ...

Money's Tight — How Can Fitness and Wellness Businesses Hang On To Members and Clients?

When the economy's struggling, how can fitness or wellness businesses attract and retain clients, members and customers? Keep customers plugged into wellness by accommodating their personal ...

How To Choose The Right Growth Strategy For Your Health & Wellness Business

Health and wellness businesses face tough decisions about how to grow. For example: If your current programs target women, should you grow by adding programs ...