The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


Employee Wellness in Corporate Annual Reports — It's Time!

Isn't it odd that publicly-traded companies don't report on employee wellness in their annual reports? The precedent for reporting this kind of information is strong, and ...

Is Social Media the WikiLeaks of Your Fitness or Wellness Business?

What happens when a social media "brushfire" of negative posts harms your fitness or wellness brand, sales, and Google rank? We all know about WikiLeaks, ...

The Boss That Health and Wellness Professionals Wish They Had

If you could read their minds, your wellness coaches, fitness directors, yoga teachers and team leaders would tell you that they'd love to have a boss like ...

The Mailroom #2: Seniors, Hospitals, Referrals, Health Clubs, Integrity

Keepin’ It Fresh: 18 Customer Communication Strategies

Five Tired Phrases Wellness Businesses Should Avoid