The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

How Much Expertise Should We Share Without Charging For It?

Convincing potential customers that you can help them nearly always requires giving away your expertise for free before they buy. This kind of expertise-sharing usually ...

Online Surveys: Wellness Marketing's Swiss Army Knife

Did you think online survey tools were just for opinion polls? Not true! These tools are actually quick and easy ways for health clubs, yoga ...

How Health and Wellness Businesses Can Thrive During A Recession

These four to-do's help your wellness center, fitness business or employee wellness business survive -- even thrive --in an economic downturn or recession. 1) Renew your connections ...