The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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SugarScience.org: Vetted Data & Free Resource Kits for Health Pros

As wellness professionals, you know how important nutrition awareness and education -- particularly the role of simple carbs -- are in the first step to lifestyle ...

Appearance Anxiety & Fitness Classes

Per a study published in Psychology of Sport & Exercise: Even women who prioritize improving their appearance prefer exercise classes where the instructor emphasizes health ...

Hiring Key Advisors: How To Reference-Check Attorneys, Consultants, Accountants & Other Professionals

Many health and wellness leaders choose attorneys, accountants, tax advisors and other key professionals based on personality and gut instinct. Here's a better way to pick ...

The Wellness Business Playbook, Part 1: Management Lessons From Pro Sports

Delegation: How To Multiply Your Business Results

Watch the Road, Not the Rearview: Strategy Tips for Growing Fitness and Wellness Businesses