The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Video Testimonial Do’s and Don’ts for Health Clubs
The "perfect" customer is willing to go live online with a video praising your club. Here's how to avoid the classic blunders and get the ...
Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club
Sometimes it takes every moment you have just to keep the balls in the air when you manage your own business. And the big picture, ...
Why Wellness Businesses Shouldn't Hire People Who "Get It"
I wish I had a nickel for every conversation I've had with a client who told me in January: We hired our marketing agency because ...