The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Pt. 2: When Is A Digital Marketing Agency The Right Answer?

In Part 1, we looked at big-picture financial and business reasons that wellness businesses should consider an outside marketing agency. This week, we look at ...
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Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Do the personal trainers who work at your health club, fitness studio or wellness center have all the skills they need to be effective? Of ...

How To Choose The Right Growth Strategy For Your Health & Wellness Business

Health and wellness businesses face tough decisions about how to grow. For example: If your current programs target women, should you grow by adding programs ...