The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Sales & Marketing

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Email Marketing Tools Your Wellness Business Is Paying For But Not Using

Using 20% of the email marketing features your fitness or wellness business is paying for? That's one reason you're not seeing the clients, click-throughs, revenues ...
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Customer Experience

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Detailed Obesity Tip Sheet For Health, Wellness Staff

This obesity tip sheet is an excellent resource for your fitness, wellness or health staff that work with folks who are obese. Compiled by the ...
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Management & Leadership

What To Say: Investor Pitches for Health, Wellness and Fitness Businesses

Need to convince an investor that your health, wellness or fitness business is a good bet? Ten building blocks for your pitch: 1. Build a ...
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Sales & Marketing Hub

Featured

Goin' To The Chapel: How To Sell Corporate Wellness Programs To Employers

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Try This: Talbot’s

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Try This: Do Ask, Do Tell

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Test Your Wellness Business Postcard Marketing Know-How

Direct Mail • Offline Marketing • Postcard Marketing • Print Marketing

How To Market Wellness Without Being Annoying

Content Marketing

Ping-Pong! Integrated Marketing For Health & Wellness Businesses

Email Marketing • Health Fair, Webinar & Event Marketing • Print Marketing • Social Media Marketing

Customer Experience

Featured

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Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention

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Turbocharge Your Fitness, Nutrition and Wellness Reviews and Testimonials

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Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

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Browse All Customer Experience >

Why Do Customers Really Buy Your Health, Wellness & Fitness Services?

Competition & Pricing • Customer Reviews & Feedback • Loyalty, Retention & Winback • Planning & Strategy

Outrunning The Bear

People Management

Buzzkill: When Your Wellness Business's Reputation Becomes Its Weakness

Customer Reviews & Feedback

Management & Leadership Hub

Featured

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Tips For Professional Photographs of Staff

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Turn Personal Trainers, Dietitians and Wellness Coaches Into Key Contributors

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Your Strategic Plan: 365 Days For Your Wellness Business To Make A Difference

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Browse All Management & Leadership >

The Three Stages of Health & Wellness Business Growth: Unique Challenges & Priorities

Planning & Strategy

Time Moves In One Direction: The Moment to Act — H/T to Lee Colan

Planning & Strategy • Try This

A Banker’s Advice For Wellness Businesses, Part 2

Planning & Strategy