The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


Email Marketing Tools Your Wellness Business Is Paying For But Not Using

Using 20% of the email marketing features your fitness or wellness business is paying for? That's one reason you're not seeing the clients, click-throughs, revenues ...

Resources for LGBT Older Adults & Seniors

Does your wellness business serve older adults? Here's some good stuff specifically for LGBT seniors. Useful LGBT Aging Resources LGBT seniors face unique challenges, particularly ...

Your Strategic Plan: 365 Days For Your Wellness Business To Make A Difference

Every year, your health club, wellness center, yoga studio or weight loss business has 365 chances to make a difference for your customers, your businesses, ...

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

How Quickly Does Your Wellness Biz Respond to Phone Calls and Emails?

What Is Your Wellness Business Really Telling Your Customers?

The Wellness Business Playbook, Part 1: Management Lessons From Pro Sports

Real Estate Budgeting and Financing for Fitness and Wellness Businesses

Watch the Road, Not the Rearview: Strategy Tips for Growing Fitness and Wellness Businesses