The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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How To Use News Headlines To Market Fitness, Nutrition and Wellness

The trick to marketing with news stories is to put a spin on the headline that ties it into your fitness, wellness or healthy lifestyle ...

If You're Really Good, You Can Lose Lots Of Customers At Once

We just led a webinar on customer winback for health and wellness businesses, so watched a customer service train-wreck with fascination tonight at our corner pizza ...
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When Sticking To Your Knitting Is the Best Wellness Business Strategy

The health and wellness industry is trend-rich, which tempts many business owners to hop onto the "next big thing." But what if that's a mistake? ...