The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
How To Use News Headlines To Market Fitness, Nutrition and Wellness
The trick to marketing with news stories is to put a spin on the headline that ties it into your fitness, wellness or healthy lifestyle ...
If You're Really Good, You Can Lose Lots Of Customers At Once
We just led a webinar on customer winback for health and wellness businesses, so watched a customer service train-wreck with fascination tonight at our corner pizza ...
When Sticking To Your Knitting Is the Best Wellness Business Strategy
The health and wellness industry is trend-rich, which tempts many business owners to hop onto the "next big thing." But what if that's a mistake? ...