Do your fees include Google Ads costs?
No. The best practice in pay-per-click campaign management is for the advertiser (you) to retain direct control over your ad spend. Radial clients always control your Google Ads (AdWords), Facebook Ads, Instagram advertising, or LinkedIn advertising costs directly. Your charges are billed directly by Google, Facebook, Instagram, and/or LinkedIn to your business credit card.
We also follow industry best practices when we create first-time Google Ads or other pay-per-click accounts on behalf of clients. We set up the accounts in your name with your contact details and provide the login details to you.