The COVID-19 Action Plan for Health & Wellness Businesses

Brick-and-mortar health clubs, yoga studios, wellness centers and medical offices suddenly find themselves facing existential challenges. Your customers, clients and members have suddenly vanished, thanks to their own good judgement or governmental stay-at-home and shelter-in-place orders. It will be 12-18 months before life looks anything like “normal” so pulling the sheets up over your head…

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Crisis Communications: The 10-Point Plan for Health, Fitness & Wellness Businesses

crisis pr for health clubs and wellness businesses

Time for a quick crisis communications refresher for health, fitness and wellness businesses. The inspiration for this month’s story: Dexcom, who makes 24/7 continuous glucose monitors for people with Type 1 diabetes and completely fumbled communications about a major app issue over the Thanksgiving holiday that prevented life-saving alerts about potentially deadly low blood sugars.…

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Lessons I Learned From My Bosses

Being a good boss in a fitness business, or a medical practice, or a health club or any other wellness business often means learning lessons from those who have managed YOU…whether they did it well, or not so well. When I grow up, I want to live up to the lessons I learned from the…

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