Being a good boss or manager in a fitness business, or a medical practice, or a health club or any other wellness business often means learning lessons from those who have managed YOU…whether they did it well, or not so well. When I grow up, I want to live up to the lessons I learned…

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digital marketing agency help 2

In Part 1, we looked at big-picture financial and business reasons that wellness businesses should consider an outside marketing agency. This week, we look at reasons not to go with a digital agency — at least, not right now. 6. You know who your ideal client isn’t. If you’re not clear on the market segments…

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digital marketing agency help

Five reasons that health and wellness businesses might consider an outside agency. And in Part 2, five indicators that finding the right marketing agency probably shouldn’t be your top priority. 1. You’re ready to invest time. If we had a nickel for every time a prospective client came to us with a massive goals that…

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priority checklist

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don’t pay someone to write another one. What is a strategic post? A post that addresses a common concern for potential clients. A post that shares the life experience of a real¬†customer on…

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