Management & Leadership
Lessons I Learned From My Bosses
Being a good boss or manager in a fitness business, or a medical practice, or a health club or any other wellness business often means learning lessons from those who have managed YOU…whether they did it well, or not so well. When I grow up, I want to live up to the lessons I learned…
Read MoreWatch The Damn Game! Reality-Based Management Practices For Wellness Businesses
It’s not enough to love your wellness business. Not enough to be a fan.
Read More5 Reasons Why Failure Should Be Part of Your Club’s Online Business Strategy
There’s an old saying: “Sometimes you win, sometimes you learn.” Is failure part of your wellness business or health club’s online marketing strategy? If not, you’re missing out on crucial learning and innovation opportunities.
Read MoreUncovering Customer Motivation: Eight Vital Questions
We always ask fitness, nutrition and wellness clients why their customers buy from them. But what do we really know about customer motivation?
Read MoreIs Your Wellness Business Prepared for a Cybersecurity Breach?
Is your health club ready for a cybersecurity breach? Cybersecurity’s “three R’s” are the foundation for every plan that addresses potentially disastrous outside threats.
Read MoreBuild A Wellness Business Plan That Lets You Sleep At Night
Even experienced wellness managers make these ten common mistakes in creating and developing their business plan. Watch out for “to versus through”, invisible businesses, plus other missteps.
Read MorePt. 2: When Is A Digital Marketing Agency The Right Answer?
In Part 1, we looked at big-picture financial and business reasons that wellness businesses should consider an outside marketing agency. This week, we look at reasons not to go with a digital agency — at least, not right now. 6. You know who your ideal client isn’t. If you’re not clear on the market segments…
Read MorePt. 1: When Is A Digital Marketing Agency The Right Answer?
Five reasons that health and wellness businesses might consider an outside agency. And in Part 2, five indicators that finding the right marketing agency probably shouldn’t be your top priority. 1. You’re ready to invest time. If we had a nickel for every time a prospective client came to us with a massive goals that…
Read MoreStop/Start/Continue: Wellness Marketing Priorities for 2019
Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don’t pay someone to write another one. What is a strategic post? A post that addresses a common concern for potential clients. A post that shares the life experience of a real customer on…
Read MoreEpic Goals, Expeditionary Thinking: Ten Business Planning Tips to Help Your Wellness Biz Survive Its Dreams
Don’t get us wrong: Dream Big. But before you set out on an adventure to grow your wellness business into a multi-state, thousand-franchise juggernaut, make sure you’ve equipped yourself for the journey. Here’s how ANY wellness business can use smart business planning to ensure it can survive the onslaught of challenges it will face in…
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