How To Market Your Yoga, Pilates or Meditation Studio

You wanted to change lives for the better.

So why does it feel like marketing to find new students takes all your time and energy?

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Why is it so hard to get new yoga & Pilates students?

  • Crowded competition: local independents, YMCAs, Parks & Rec, health clubs, franchises, hospital fitness centers, online & video
  • Highly seasonal sales cycles create feast/famine problem
  • Concern that marketing is manipulative or conflicts with your studio's values and philosophy
  • Excessive focus on ClassPass, competitors or fads leads studios to undersell their unique value
  • Lack of clarity about each studio's unique strengths leads to "me-too" marketing & special offers + price timidity
  • Prospect fears: too awkward, too old, not bendy, overweight, spandex, clique-ish, religious conflict
  • Limited business hours/phone/chat coverage discourage prospective customers & deflect sales
  • Small marketing budgets, focus on easy/cheap but ineffective marketing (ex: social posts)
  • Underutilization of Google Ads and Google Business Profile vs other wellness businesses
  • Low-enrollment cancellations discourage people trying out your new student special
  • Instructor turnover disrupts student retention

What's the best way to get more yoga, Pilates & meditation students?

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To get more customers, you've got to get your business in front of people who don't know about you yet and are actively looking to buy services like yours.

The Local Marketing Triangle achieves both goals:

  • Google Ads promotes your business to people actively looking to buy services like yours
  • Your Google Business Profile earns your visibility in local 3-pack, next best thing to an ad
  • Your website does the heavy lifting: anticipating what prospects typically wonder and worry about

"But...what about backlinks? Directory citations? E-books? Facebook? TV? Radio? Postcards? Etc."

Backlinks and directory citations? Important years ago. Today, no longer relevant for local search. You can safely forget about them.

TV, radio, newspapers & direct mail? They target everyone in a region, so you pay to show your ad to lots of people who will never care about what you sell. That makes it an expensive way to get prospects. Worth a look as a secondary strategy, but not as your primary marketing tool.

Facebook Ads? At least you can target people interested in a broad category, like fitness or yoga. But unlike Google, it doesn't show ads based on purchase intent. And it significantly restricts what health and wellness ads can say or show. Worth a look once you've got Google Ads, your business profile and your site dialed in—but it shouldn't be your primary advertising tool.

Facebook business page posts? At least they're free. But they only show up in newsfeeds of people who already know about you. You need awareness among people who don't know about you. Better for staying connected to customers you already have.

E-books or PDFs? Potentially useful lead magnets—once folks are in your sales funnel! But they don't help people discover your brick-and-mortar wellness business in the first place.

"More than 80% of qualified leads for local health and wellness businesses come from Google Ads, your Google Business Profile, and your website, so that's what deserves your time and budget."
~Don Muchow, Radial's Chief Content Officer

"How can Radial help studios like ours?"

Jumpstart services help you fill your sales funnel faster

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