Create A Case Study To Demonstrate, Reassure & Convince
Stories sell.
Case studies inform and validate your best prospects—the people who get why your approach is different and will pay what it's worth.
Create A Case Study To Demonstrate, Reassure & Convince
You'll create a case study that highlights your approach, who it's best for, how it works, and what customers can expect.
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Friday, July 29, 2022
10 - 11:30 AM Central
Best for:
- Showing prospects why your longer or more expensive approach is the right choice
- Distinguishing a unique approach to a particular health, fitness or wellness goal or challenge
- Winning over prospects burned by negative experiences with other wellness businesses
Includes:
90-minute webinar + Q&A
30 days of 1:1 support & coaching
12 months unlimited access to webinar video
Case Study Manual
Sample Case Study
Quick Reference Guide
What you'll do:
Master our exclusive health & wellness-specific case study structure and process
Create a one-of-a-kind case study tailored to your unique business and audience
Learn how to make your case study feel like a confidence-inspiring story, not a sales pitch
Get step-by-step training on our entire process, including uncovering your most important content elements
Create a plan for deploying your case study throughout your entire sales & marketing cycle
Special topics: finding the right customer, aggregating multiple customers, privacy concerns & HIPAA workarounds, tips for new businesses & more
Why Radial's online masterclasses are different
You don't just learn about essential marketing content—you CREATE it!
Learn
First, the webinar teaches you our exclusive key principles & step-by-step processes, with lots of industry examples, methods, techniques, self-checks & pro tips.
Implement
Then, our U.S.-based marketing & content coaches provide post-webinar 1:1 guidance, brainstorming & feedback to help you create, refine and finalize your content. Best of all: it's included in the price.
Cross the finish line!
We help you get from "idea" to result", including a plan for deploying your fresh content at key stages throughout your marketing plan and sales cycle.
Frequently-Asked Questions
Our masterclasses are designed to teach you key principles and then help you apply them to your specific wellness business.
Each masterclass typically includes:
- An online course or webinar that teaches you those key principles and our step-by-step processes, illustrating how to apply them with examples, guides, and other materials packed with specific health and wellness scenarios
- 1:1 implementation support provided by our U.S.-based team of experienced health & wellness marketing professionals and content coaches, via our Twist messaging platform
You also get user implementation guides tailored to each masterclass + 12 months of access to the course recording.
The online course/webinar
Yes, it's absolutely fine if you purchase a single masterclass and then have your entire team watch the webinar from a single location like an office or conference room.
Our customer agreement does not allow you to share webinar or video recording login details, however. We monitor IP addresses and will enforce that limitation.
Implementation Support
When you message us with implementation support questions, one person should act as your "lead" and coordinate everyone's questions for submission on our messaging platform.
Our customer agreement does not allow you to share login details. We monitor IP addresses and will enforce that limitation.
Note that all questions for a given workshop must relate to the same content project. For example, if you take our case study workshop, we'll help you polish a single case study—not multiple case studies.
Questions?
If you have needs that aren't addressed by these guidelines, drop us an email.
It's totally normal to attend a training class, learn a lot and still have questions about how to apply what you've learned to your unique situation!
That's why our masterclasses all include marketing and content coaching in the price. It doesn't cost extra, and we don't use your questions as an excuse to try to sell you another service.
As soon as the webinar portion of the class ends, you get access to your 1:1 private discussion channel on our Twist messaging platform. You can post questions and even content drafts for guidance, brainstorming & feedback from our U.S.-based team of marketing and content coaches.
Your workshop includes the webinar plus 12 months of access to the video recording of the webinar.
After 12 months, we'll give you a complimentary 3-month extension on request. Just drop us an email.
Each workshop contains extensive health and wellness-specific examples and detailed real-world guidance on how to apply the workshop's principles.
Depending on the specific workshop, materials typically include sample content, manuals or guidelines, reference guides and "cheatsheets".