The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks

Gold’s Gym: Why You Can’t Have Your Cake & Eat It Too

I want to share a real-life example with you of what happens when your business strategy and marketing tell one story, yet customers experience something ...

Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Do the personal trainers who work at your health club, fitness studio or wellness center have all the skills they need to be effective? Of ...

New Year’s Resolutions For Wellness Businesses: STOP Doing These Things!

In “New Year’s Resolutions For Wellness Businesses (Part 1)” we told you about 9 things you can START doing. Here's our list of 9 things ...