The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

iStock-517899146-testimonials-1920x1080.jpg

Video Testimonial Do’s and Don’ts for Health Clubs

The "perfect" customer is willing to go live online with a video praising your club. Here's how to avoid the classic blunders and get the ...
morguefile-white-towels.jpg

Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

Sometimes it takes every moment you have just to keep the balls in the air when you manage your own business. And the big picture, ...
pixabay-knitting.jpg

When Sticking To Your Knitting Is the Best Wellness Business Strategy

The health and wellness industry is trend-rich, which tempts many business owners to hop onto the "next big thing." But what if that's a mistake? ...