The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Eight Marketing Plan Principles For Wellness Businesses
Everyone's got to market, whether you're an individual wellness practitioner or a wellness business employing hundreds. Check your marketing activities against our eight guidelines. 1. ...
Death by a Thousand Nicks: What Former Customers Can Teach You About Customer Retention
Are customer retention issues killing your fitness or wellness business? We’ve all heard the old saw that it’s cheaper to keep customers than it is ...
Right Words, Right Time: Controlling the Conversation For Health & Wellness Business Leaders
Tired of grasping for the right words in a business conversation? We problem-solve the stickiest situations for you, with specific examples of questions and statements that buy ...
