The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

confident-business-leader-550x600

Top Picks

morguefile-file000430141928-magnifying-glass-edited.png

SEO for Health Clubs: More Than Just Keywords

Did you think search engine optimization of your health club's website was primarily a matter of picking the right keywords?  Turns out, keywords are just ...
morguefile-two-tomatos-edited.jpg

Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

Sometimes wellness business leaders drink too much of their own Kool-Aid. They’re so passionate about their vision that they no longer see the priorities of ...
morguefile-file0001564894818-checklist.jpg

The Ten-Question Business Plan for Fitness, Wellness and Healthy Lifestyle Businesses

Forget business planning software and business planning books. Building a successful fitness, wellness or healthy lifestyles business comes down to these ten questions: What specifically ...

But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

10 Reasons Your Fitness or Wellness Business Loses Customers & What You Can Do About Them

Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia