The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

The Mailroom #3: Newbies, Attrition, Giveaways, One-Time Clients, & Franchises

We love to hear from subscribers. Need a sounding-board? Want to bounce an idea off someone? If you take the time to ask, we take ...
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Let’s Call The Whole Thing Off: When Your Wellness Business Has Customer Myopia

Sometimes wellness business leaders drink too much of their own Kool-Aid. They’re so passionate about their vision that they no longer see the priorities of ...

When Fitness and Wellness Employees Star In Soap Operas

Does your employee wellness business, health club or yoga studio have high-maintenance employees who require constant parenting and supervision just to get through the day? ...

Try This: Barbell Pricing For Health Clubs, Yoga Studios, Weight Loss Businesses

Beyond Gift Certificates: Five Ways To Rev Up Your Holiday Marketing

Epic Wellness Marketing Insights from Team Diabadass at the Capital to Coast Relay