The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


7 Offline Local Marketing Tips for Fitness, Nutrition and Wellness Businesses

The web's great and all that - but local wellness marketing's about more than the Internet! Does your wellness business have brick-and-mortar facilities in local ...

Does Your Health Club Need Digital Care?

Digital care harnesses technology to anticipate and eradicate the sources of friction that undermine your members' success. It spans the entire customer experience, proactively addressing customer needs and issues. The ...

Strategic Partnerships: Protect Your Wellness Business When Working With Partners

Strategic partnerships offer rewards -- and risks -- for health and wellness businesses. Here's a quick self-help guide. Strategic partnerships give you both access to ...