The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

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Try This: Don't Sell Health Benefits

This Honda ad eloquently illustrates the REAL reason people buy cars. And indirectly, the way they buy wellness... which is not the same as selling ...
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Nine Customer Survey Best Practices For Wellness Businesses

Customer surveys give health clubs, corporate wellness providers and wellness centers an extra competitive edge. Experts say that keeping an extra 5% of your current customers ...
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Customer-Employees: Valuable Asset Or Worst Nightmare?

Thrilled customers often want to work for your wellness business. These folks can be invaluable employees...or turn into your worst nightmare. They're wonderful advocates, with ...