The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Online Marketing: How Smart Wellness Businesses Do It

Here's the latest on best-in-class online marketing practices for wellness businesses, combed from a long list of marketing ROI studies. These techniques make the most ...

Do Your Wellness Competitors Love Your Customer Service?

Sam Walton once said: "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply ...

Ten Tips For Smart Decisions Under Fire – Part 1

What's Job #1 for the leader of a wellness business?  Making decisions. That requires you to figure out what needs to be decided....gather information...reach a ...

Winterize Your Wellness or Fitness Business For Season-Ready Customer Service

Do Your Personal Trainers Know "Personal" as Much as They Do "Training"?

Nine Customer Survey Best Practices For Wellness Businesses