The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


How To Take Your Website’s Vital Statistics

Have you checked your fitness or wellness website's health with Google Analytics? Did you even know there were website analytics tools? Tape measure? Check. Scale? Check. Heart ...

The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty

If you've ever been a REALLY loyal patron at a restaurant, you know that most have "secret menus", not-on-the-menu items that only the regulars know ...

Budgetzilla! Nine Tips For Defeating The Planning Monster

These straightforward approaches will bring focus to your budget planning process. Tip #1 DO: Base your budget on specific business improvement plans. DON’T: Create a ...