The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Part 2: Facebook Pay-Per-Click Advertising Traps for Health & Wellness Businesses

In part 2 of our series on PPC advertising traps for health clubs, we focus on the unique traps that our industry faces when advertising ...

Online Surveys: Wellness Marketing's Swiss Army Knife

Did you think online survey tools were just for opinion polls? Not true! These tools are actually quick and easy ways for health clubs, yoga ...
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Strategic Partnerships: Protect Your Wellness Business When Working With Partners

Strategic partnerships offer rewards -- and risks -- for health and wellness businesses. Here's a quick self-help guide. Strategic partnerships give you both access to ...