The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Chasing Demographic Unicorns: Why Finding New Health Club Members is Getting Harder

True Or False: The average US household consists of a married couple, both white, in their 30s with 2.5 kids, living in the suburbs of ...

Rain, Snow, Cold, Heat: Seasonal Opportunities To Delight Customers

The changing seasons are full of opportunities for health and wellness businesses to provide unexpected moments of delight for customers who feel picked on by ...

The Boss That Health and Wellness Professionals Wish They Had

If you could read their minds, your wellness coaches, fitness directors, yoga teachers and team leaders would tell you that they'd love to have a boss like ...

How To Get Online Reviews From Fitness, Nutrition and Wellness Clients

Customer Perspective: How Your Customers Experience Your Fitness, Wellness or Health Club

Speaking Is Silver, Listening Is Gold: Five Best Practices For Truly Hearing Your Wellness Customers