The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


Top Picks


Try This: Do Ask, Do Tell

Is this how you handle customer complaints? Here's what Duluth Trading did when customers griped that some of their stuff didn't cut the mustard.  (Duluth ...

Drop-Outs: Nineteen Predictors of Lifestyle Change Failure

Are you shocked when new clients drop out of your healthy lifestyle program? Do you assume they just weren't motivated, just weren't ready to make ...

A Banker’s Advice For Wellness Businesses, Part 2

Judy Ballast, a long-time commercial banker with over 20 years of experience, tells wellness businesses how to choose a banker and get the most from ...

Real Estate Budgeting and Financing for Fitness and Wellness Businesses

The Three Stages of Health & Wellness Business Growth: Unique Challenges & Priorities

The Wellness Business Playbook, Part 1: Management Lessons From Pro Sports