The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Test Your Wellness Business Postcard Marketing Know-How
Postcards are the silver bullet of direct mail. They're comparatively cheap and almost always get at least a quick glance.Yet successful postcard marketing has unique ...
Changing The Rules Of The Game
When your customers choose your health club or wellness center, they have a certain set of expectations about the products and services you're going to ...
Strategic Alliances: How Collaboration Goes Wrong
"Strategic alliance" isn't just a buzzword. It's a way to multiply the resources and reach of your fitness or wellness business far beyond your own ...