The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Test Your Wellness Business Postcard Marketing Know-How

Postcards are the silver bullet of direct mail. They're comparatively cheap and almost always get at least a quick glance.Yet successful postcard marketing has unique ...

Changing The Rules Of The Game

When your customers choose your health club or wellness center, they have a certain set of expectations about the products and services you're going to ...

Strategic Alliances: How Collaboration Goes Wrong

"Strategic alliance" isn't just a buzzword. It's a way to multiply the resources and reach of your fitness or wellness business far beyond your own ...