The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.

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Top Picks

Local Search Optimization for Fitness & Wellness, Explained

Okay, you're a local fitness and wellness business. But do you market like a local business? Test yourself. If you think that: Local search for ...
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Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

If your club has deep pockets and lots of employees, it's a lot easier to guarantee warm, fresh towels, sparkling clean and working equipment, and pizza party Fridays. ...
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Why Your Wellness Business Leadership Personality Matters

Quick check: As a wellness business leader, does your management style fit one of these personas? If so, you face special challenges growing your business. ...

Sweating the Details: Why Doing Just One Thing Right Is a Good Way to Grow Your Business

Turbocharge Your Fitness, Nutrition and Wellness Reviews and Testimonials

Try This: What Your Wellness Business Can Learn From Subaru