The Business of Wellness Blog

Advice, research, how-to's & guides for owners & business leaders.

Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.


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How Much Expertise Should We Share Without Charging For It?

Convincing potential customers that you can help them nearly always requires giving away your expertise for free before they buy. This kind of expertise-sharing usually ...

But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses

Do your customers tattoo your company name on their body? Here's how the Ironman brand has cracked the code on customer loyalty. Ask any Ironman triathlete at the Kona ...

27 Ways Wellness Businesses Kill Employee Morale

Day 1, your wellness hires are excited and enthusiastic. Six months later, resentful and frustrated, already checking out. Why? Your daily interactions with employees are ...

New Year’s Resolutions For Wellness Businesses: START Doing These Things!

Real Estate Lease Issues For Health Clubs, Medical Practices and Yoga Studios

From Royalty To The End Of The Road: Getting The Most From Your Wellness Business Staff