Digital marketing for
health, fitness & wellness

Because health and wellness are special.

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More rules.

Like Google's YMYL SEO policies, Google & Facebook advertising rules for supplements, substance disorders, diets, weight loss, health conditions & treatments. Plus HIPAA, state ethics rules, and more.

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Uniquely Personal.

Nothing is more intensely personal than health & wellness -- which is why it's a longer, more complex buying process, often slowed by fears, anxieties, and emotional baggage.

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Beyond Stereotypes.

Your programs target specific needs and specific audiences. Marketing stereotypes like "Get Your Summer Body!" miss the mark by a mile.

Why choose Radial?

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    The Health & Wellness Experts

    15 years of collaboration with health, wellness and fitness clients who sell to consumers, businesses and employers. 

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    Specialized Know-how

    Our proprietary stages-of-change marketing model, plus expertise in behavioral buying models.

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    CONVERSION-ORIENTED

    Getting more clicks is easy. Converting more clicks to paying customers is what really counts.

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    Deep digital marketing credentials

    Google Ads Partner, experienced in SEO, PPC, CRO, local SEO, Facebook Ads & more.

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    Professional Resources

    Including huge professional data sets & specialized research tools developed for professional marketing agencies

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    Transparent

    No long-term contracts. Simple fees. 24/7 visibility to real-time KPIs & metrics aligned with your goals keeps you in the loop.

Consistent method....

  • UNCOVER

  • RESEARCH

  • PLAN

  • BUILD

  • OPTIMIZE

...consistent growth.

350% Conversion Increase

Yoga & Pilates

Introduced full set of new ads + revised landing pages. Improved geotargeting and ad group/keyword alignment.

$500K Revenues in 90 Days

National Weight Loss Program

Selected after client dropped national PPC firm. Complete campaign overhaul generated 20%+ CTR rates.

Cut Conversion Cost by 30%

Physical Therapy & Chiropractic Clinic

Aggressive campaign management cut conversion costs by 30%+ while adding new service lines. Multichannel marketing: local SEO, Google & Facebook Ads, local listings management.

Google Ads & Facebook Ads Compliance

Outpatient Addiction Treatment Center

Multichannel PPC, Facebook and local SEO marketing plan including Google Ads LegitScript certification.

Authoritative Content

Corporate Wellness Technology Platform

Developed 15+ long-form ranking content assets for employer wellness software platform.

Engagement Campaign

Employer Wellness & Disease Management

Developed 12 weeks worth of website, email and social content and graphic assets to support new business launch.

Doubled Website Traffic

Counseling Center

Search engine optimization and website content.

Website Engagement Strategies

Health Club & Fitness Center

Extensive website consultation.

Digital marketing services

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Google Ads PPC Campaign Management

When immediate sales are Priority #1.

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Landing Page Optimization & CRO

Turn more clicks into customers.

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Local Search Optimization

Advanced optimization for "near me" searches.

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Facebook & Social Media Advertising

Interactions that keep your brand top of mind.

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Search Engine Optimization

On-page & off-page optimization.

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Competitor Analysis & Ranking Research

The scoop on competitors' PPC, SEO & social results.

What clients say

“Our analytics are off the charts. We're getting several calls a day from people who want to make appointments right on the spot. Also getting calls from other providers -- which we didn't have any before. Thank you very much."

BILL S., OWNER, SPECIALTY HEALTHCARE PRACTICE

“Radial’s industry knowledge and marketing best practices in all channels are on point. Their professionalism and focus on real results is refreshing in a field that often overpromises and underdelivers.”

ERIC S., CEO, REGIONAL HEALTH CLUB CHAIN

"Radial's knowledge of the health and wellness marketplace is evident. Your targeted marketing strategies addressing the concerns of the senior population were and continue to be spot-on! Thanks again for your help and support."

D. STRAUS, OWNER, HEALTHY LIFESTYLES PROGRAM

“Radial produced actual results in a VERY short amount of time after we dropped our national PPC agency by expertly managing what they are great at -- analytics, PPC, SEO, web content. It felt like they genuinely cared, beyond just a business relationship. They understood the clinical importance of our business and made valuable suggestions based on past experience."

ELIZA K., CEO, SPECIALTY WEIGHT LOSS PROGRAM

“Working with Radial is fun, productive and inspiring. They are true professionals who excel at thinking ‘outside the box’. I recommend them unconditionally.”

SCOTT K., GLOBAL OBESITY & PUBLIC HEALTH AUTHORITY, CLINIC DIRECTOR, WHITE HOUSE ADVISOR

“Working with Radial has been wonderful. Your company has been extremely responsive, creative and easy to work with. The data and feedback you gave us were right on point.”

KRISTI R., PRESIDENT, REGIONAL HEALTH CLUB CHAIN

"What I asked for was help with marketing. What I got was support from a company who understands my business, goals, and my passion for what I do."

ROBIN L., OWNER, YOGA & MASSAGE STUDIO

“From strategy to new product development to conversations about the evolving LOHAS community, Radial’s pragmatic and logical thinking always adds incredible insight to decision making—which leads to a more effective and efficient implementation."

MEGAN M., CEO, GLOBAL YOGA BRAND

"We are so glad we found the Radial Group.  Without their help, our business would not be where it is today.  These folks are the “real deal.”

CAROL N., OWNER, PERSONAL TRAINING & LIFESTYLE COACHING BUSINESS

“A year and a half has gone by and I don’t know where we’d be without Radial. They are experts in their very specialized field of strategy, marketing and content for the health and wellness industry. They have changed how we think about our business and our patients.”

DAVID S., CEO, GROUP MEDICAL PRACTICE

“The insight, professionalism and out of the box creativity that Radial brings were invaluable.”

KEVIN R., PRESIDENT, HEALTHY LIFESTYLES COMPANY

“THANK YOU SO MUCH! The national employee wellness launch was a complete success and would absolutely NOT have been possible without Radial’s hard work.”

ANDREW L., VP, EMPLOYEE WELLNESS PROVIDER

Markets we serve

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corporate & employee wellness

Employee wellness programs & providers

Disease & condition management programs

Onsite clinic providers

Corporate and employee wellness software & technology platforms

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healthy lifestyles & weight loss

Healthy eating & nutrition programs

Weight loss / obesity prevention & treatment

Diabetes management & prevention

Lifestyle change programs

sports-fitness-segment

fitness, sports & competitions

Health clubs, gyms & fitness programs

Fitness software & technology

Yoga, Pilates & personal training studios

Triathlons, marathons & other major events

healthcare-medical-marketing-segment

healthcare & medical marketing

Lifestyle medicine & medical fitness

Women’s & men’s health

Active aging & senior living

Pain management, physical therapy & chiropractic

Counseling and addiction treatment

Direct-pay, out-of-network & concierge practices